Getting started with SEOQuick tips to make your website search-
friendly
@mobstac
Did you know…
93% of online
experiences begin with a search
www.mobstac.com
SEO - Every Marketer’s Challenge
Why is it important:- Increases brand awareness- Drives targeted traffic- Impacts revenue
www.mobstac.com
Tip#1 Don’t just use Keywords, use Key Phrases How it helps:- Better chances of getting ranked- Targeted traffic
How to get started: Use the Google Keywords tool Focus on a few keywords per page Balance between difficulty and search volume
www.mobstac.com
Tip#2 Optimize your Page Title & URLHow it helps:- Captures the user’s attention
How to get started: Choose a title less than 70 characters Select a different title for each page Separate each word in the URL with a dash
www.mobstac.com
Tip#3 Optimize Meta Description & Meta KeywordsHow it helps:- Gives user a gist of what’s on the page
How to get started: Write a page summary upto 150 characters Focus on conveying the key benefits Don’t engage in keyword stuffing
www.mobstac.com
Tip#4 Optimize Heading Tags
How it helps:- Helps convey relevancy to search engine
spiders- Improves usability
How to get started: Use your keywords in the H1 tag Use different H1 tags on each page Keep it different from Meta description
www.mobstac.com
URL:http://mobst.ac/marketerchecklist
Mobile search engines behave differently. Is your website optimized for mobile?
Download the handy mobile optimization checklist for marketers
www.mobstac.com
Tip#5 Name Images Aptly
How it helps:- Makes search engines understand what the
image is about- Improves image searchability
How to get started: Name the image correctly separated by dash Add ALT text for image name
www.mobstac.com
Tip#6 Create Internal Links
How it helps:- Makes it easier to navigate- Improves ranking potential of each page
How to get started: Make a list of content on other pages relevant
to each page Use keywords on the page as anchor text to
link to them
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Wondering where to get started?
Direct your questions [email protected]
MobStac helps businesses reach their customers on mobile.
Handy mobile optimization checklist formarketers: http://mobst.ac/marketerchecklist
www.mobstac.com
Thank You!