getting started with seo - tips to make your website search-friendly
DESCRIPTION
Consumers now rely heavily on the internet to research and make their purchase decision. In order for your company to stay relevant to your target market and consumers within your industry, creating a search engine friendly website is crucial. Learn the basics & most important aspects of SEO to improve your website's ranking. These SEO tips can be applied to existing as well as new websites.TRANSCRIPT
Getting started with SEOQuick tips to make your website search-
friendly
@mobstac
Did you know…
93% of online
experiences begin with a search
www.mobstac.com
SEO - Every Marketer’s Challenge
Why is it important:- Increases brand awareness- Drives targeted traffic- Impacts revenue
www.mobstac.com
Tip#1 Don’t just use Keywords, use Key Phrases How it helps:- Better chances of getting ranked- Targeted traffic
How to get started: Use the Google Keywords tool Focus on a few keywords per page Balance between difficulty and search volume
www.mobstac.com
Tip#2 Optimize your Page Title & URLHow it helps:- Captures the user’s attention
How to get started: Choose a title less than 70 characters Select a different title for each page Separate each word in the URL with a dash
www.mobstac.com
Tip#3 Optimize Meta Description & Meta KeywordsHow it helps:- Gives user a gist of what’s on the page
How to get started: Write a page summary upto 150 characters Focus on conveying the key benefits Don’t engage in keyword stuffing
www.mobstac.com
Tip#4 Optimize Heading Tags
How it helps:- Helps convey relevancy to search engine
spiders- Improves usability
How to get started: Use your keywords in the H1 tag Use different H1 tags on each page Keep it different from Meta description
www.mobstac.com
URL:http://mobst.ac/marketerchecklist
Mobile search engines behave differently. Is your website optimized for mobile?
Download the handy mobile optimization checklist for marketers
www.mobstac.com
Tip#5 Name Images Aptly
How it helps:- Makes search engines understand what the
image is about- Improves image searchability
How to get started: Name the image correctly separated by dash Add ALT text for image name
www.mobstac.com
Tip#6 Create Internal Links
How it helps:- Makes it easier to navigate- Improves ranking potential of each page
How to get started: Make a list of content on other pages relevant
to each page Use keywords on the page as anchor text to
link to them
www.mobstac.com
Wondering where to get started?
Direct your questions [email protected]
MobStac helps businesses reach their customers on mobile.
Handy mobile optimization checklist formarketers: http://mobst.ac/marketerchecklist
www.mobstac.com
Thank You!