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GROSVENOR

GARDENS

HOUSELondon SW1

Grosvenor Gardens House

• Location

• Situation

The Scheme

• Proposed Layouts

• Area Schedule

Regeneration of Victoria

• Overview

• Victoria Development Pipeline

GROSVENOR

GARDENS

HOUSELondon SW1

Agenda


Location

GROSVENOR

GARDENS

HOUSELondon SW1

Grosvenor Gardens House is located on the edge of the Belgravia estate, one of the most exclusive districts in Central London.

Belgravia has enjoyed the acclaim of being one of London’s most fashionable residential areas since it was developed by Richard Grosvenor, the 2nd Marquess of Westminster, during the early to mid-19th Century. At the heart of the Capital, the picturesque area is built in the classic Regency style of squares, streets and crescents lined with grand terraces of white stucco houses.

Grosvenor Gardens lies adjacent to the major transport hub of Victoria station offering excellent communication links throughout London and the South East. Victoria has established itself as a key destination for major office occupiers, and also presents a wide selection of local amenities including luxury hotels, theatres, premium retail, and a range of fashionable bars and restaurants. The area also boasts large areas of open spaces at the neighbouring Royal Parks of St James’s Park, Green Park and Hyde Park. The nearby areas of Mayfair, Westminster, Knightsbridge and Chelsea are also within a short walking distance.


Situation

GROSVENOR

GARDENS

HOUSELondon SW1

Grosvenor Gardens House lies on the eastern edge of the Belgravia estate and was developed by Thomas Cundy III in the mid 1860’s as an extension to the Victoria Station complex. Grosvenor Gardens enjoys a distinctive architectural character comprising tall, grand terraces separated and softened by two triangular landscaped gardens.

Grosvenor Gardens House occupies a prominent island site on the north side of Grosvenor Gardens between Beeston Place and Buckingham Palace Road, and bounded by Eaton Lane to the rear. The property enjoys excellent views over Grosvenor Gardens to the front and the attractive landscaped gardens of the Goring Hotel to the rear.

Directly in front of Grosvenor Gardens House with the Gardens between are 42-44 & 46-48 Grosvenor Gardens, we own these buildings and have recently completed an extensive refurbishment on the commercial and residential units.

Hyde Park Hyde Park Corner Park Lane Green Park Buckingham Palace

Eaton Square GROSVENOR

GARDENS

HOUSE

Victoria Underground & Mainline Stations

42-44 & 46-48 & 38 Grosvenor Gardens

Grosvenor Gardens House GROSVENOR

GARDENS

HOUSELondon SW1

The Scheme


The Scheme

GROSVENOR

GARDENS

HOUSELondon SW1

Grosvenor Gardens House is currently used for low grade office accommodation, our intention is to sympathetically return the buildings to its original use –a “first class” serviced apartment mansion block.

The scheme calls for the formation of approximately 60 apartments with a mix of different sizes and ranging from 1 to 4 bedrooms. There will be underground parking, a wellness facility complete with gym, sauna, steam room, treatment rooms and swimming pool.

The building currently benefits from a retail parade fronting Grosvenor Gardens and this would be extended all the way round the entire building opening new frontage to Eaton Lane. The majority of the new development would focus on the rear of the building offering a second frontage and a considerably more attractive visual presence.

As it did when first built, Grosvenor Gardens House would once again benefit from a dedicated restaurant whose character would be contemporarily coloured by its past heritage whilst celebrating its future and the buildings new lease on life.


The Scheme

GROSVENOR

GARDENS

HOUSELondon SW1

The scheme aims to restore the frontage and sides whilst redeveloping the rear of the building in order to improve the internal space provided along with the outlook over Eaton Lane and the Goring Hotel Gardens. Eaton Lane, which is presently dark and uninviting and predominantly frequented by vagrants would benefit from a new retail parade of niche destination shops forming part of the new blocks facade with a substantial improvement in aspect, lighting and local amenity.

We believe the position and contribution of Grosvenor Gardens House within the local conservation area is significant and that the comprehensive redevelopment required to achieve our proposed scheme gives us the opportunity to address numerous issues, not least the buildings poor state of repair. The redevelopment will make it the focal point of the local conservation area and will reinstate a period landmark right besides the new regeneration scheme due to be untaken in Victoria.

The stone, slate, lead and timber have received little or nomaintenance over many years and we have the opportunity torestore the building back to being a popular landmark.We aim to illuminate the building in a tasteful manner but onewhich would make it the centre point of the area.

New retail parade will add light and passing trade to a darkand unattractive street.The new facade will greatly improve the outlook from allvisual vantage points and would benefit the area for allconcerned.


GARDENS

HOUSELondon SW1

Proposed Layout


GARDENS

HOUSELondon SW1

Regeneration of VictoriaRetail in NewCirculationPort CouchereRetail in ExistingCore, Lobby, Car Stacker AreaMain Access

Proposed Residential

Roof Terraces

Core & Lobby Areas

Main Access

ParkingRetail in Existing Core, Lobby, Car Stacker AreasElectrical SubstationWellness (excl. Pool)Main Access

Grosvenor Gardens HouseProposed Layout

GROSVENOR

GARDENS

HOUSELondon SW1

The proposed re-development of Grosvenor Gardens House sees a mixture of high specification residential and up market retail. Associated with the residential is a residents wellness and spa centre located in the basement and housing a pool and other wellness facilities.

The proposed luxury residential apartments are arranged over 6 floors. These are arranged around 4 separate cores with each lobby serving 4 flats per floor at most. Where possible, dual aspect apartments are envisaged.

From first to forth floors the layouts of the floors are similar with flats ranging from 700ft² to 1700ft². This mix can however be manipulated to suit.

We anticipate the fifth floor will have a cut back from the rear facade but the number and arrangement of flats being unaffected with apartment sizes ranging from 800ft² to 1500².

The sixth floor will contain 4 penthouse apartments with private terraces serving each. These penthouses range from 2000ft² to 2500ft². A double basement parking is proposed under the infill section to along Eaton Lane to serve the residential.

A grand, plush, centrally located entrance will be provided from both Grosvenor Gardens and from Eaton Lane.

There are at present 60 apartments being provided totalling circa 78,300ft².

Grosvenor Gardens HouseProposed Layout

GROSVENOR

GARDENS

HOUSELondon SW1

The retail space at ground and lower ground floor will remain largely as existing, albeit refurbished and re-tenanted along Grosvenor Gardens.

New boutique retail space will be provided facing Eaton Lane which will have the added advantage of giving life to what is now a hard edged, undesirable alley.

The existing refurbished retail space along with the proposed Eaton Lane retail totals circa 16,500ft².

10,500ft² of that retail space being at ground floor level.


GARDENS

HOUSELondon SW1



SW1

GROSVENOR

GARDENS

HOUSELondon SW1

The regeneration of Victoria began approximately six years ago with the development of Belgrave House, Buckingham Palace Road providing more than 270,000 sq ft of Grade A office accommodation, 150m to the south of the subject property. This was followed by the completion of Cardinal Place, a landmark mixed use development by Land Securities. These important developments attracted an influx of corporate occupiers including Google, 3i, EDF, Microsoft, American Express and P&O taking occupation.

Continuing the regeneration of Victoria more recently completed developments include The Asticus Building, 129 Wilton Road and The Peak at 5 Wilton Road, which are within close proximity to the subject property, further enhancing the appeal of this location to a broad mix of occupiers.

Cardinal Place The Asticus The Peak


SW1

GROSVENOR

GARDENS

HOUSELondon SW1

Significantly the development pipeline shows that many of the UK’s most prominent developers are continuing to invest in Victoria. Land Securities is continuing its own investment in the location with the construction of 62 Buckingham Gate, the Victoria Transport Interchange and the current Grade A refurbishment of 123 Victoria Street. Alongside Land Securities, other developers include British Land, Great Portland Estates, Hammerson, Heron and Terrace Hill.

The proposed Victoria Transport Interchange scheme is located directly to the east of the subject property and will greatly enhance the locality. Planning consent was granted in 2009 for VTI2, a 900,000 sq ft mixed use scheme on a 2.5 hectare site close to Victoria station. The retail, office and residential accommodation will be arranged over 6 buildings and the new development will incorporate public spaces and encourage pedestrian and traffic flow.

Grosvenor Gardens HouseGrosvenor GardensVTI2Victoria Station42-44 & 46-48 Grosvenor Gardens


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GROSVENOR

GARDENS

HOUSELondon SW1

Victoria Station itself will be developed as part of a mixed use scheme by Network Rail and Hammerson. Transport for London is planning a £500 million investment programme to upgrade Victoria Underground station providing a new ticket hall, increased station capacity and new escalators. Further improvements to the bus terminal and the public realm around Victoria Station, are due to be completed in 2016. These plans will have a significant impact on one of London’s most important transport hubs, providing a direct positive benefit for Grosvenor Gardens.

Victoria Transport Interchange

c. 900,000 sq ft

Portland House

c. 300,000 sq ft

Wellington House

59 Residential Units

40 Broadway

c. 120,000 sq ft

39 Victoria Street

c. 76,000 sq ft

(Refurbishment)


Victoria Station

Pre Planning

Kingsgate House

c. 153,000 sq ft

123 Victoria Street

c. 140,000 sq ft

Howick Place

c. 130,000 sq ft

62 Buckingham Gate

c. 270,000 sq ft

4 Victoria Street

c. 126,000 sq ft

Victoria Development Pipeline

SW1

GROSVENOR

GARDENS

HOUSE

Download - GGH (Grosvenor Gardens House) presentation

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