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Arik Abel * http://arikabel.com * @arikabel * [email protected]
Going ViralMaking & Distributing
Online Video
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Topic
Technique
Talent
Timing Tension
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What types of videos are hot?Mash-ups? Parodies? Live events?
Auto-tuned music videos?
Who is your audience?What are they talking about?
Topic
Technique
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What is happening in the world?What can you add to that event?What is the right time to add it?
Who is in your video?Is their audience the same as
yours?
Talent
Timing
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What is the source of yourdisbelief, surprise, polarization?
Celebrities getting mad or surprised…Is it real or fake…Fat guy in a little coat…
Susan Boyle…Kanye West…You love it, I hate it…All in one take…Impossible circumstances…
Tension
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produce
distribute
share
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Two Types of Outbreaks: One-to-Many (Finite), Peer-2-Peer (Infinite)
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produce :: storyboard
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produce :: rule of thirds
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produce :: shot variety
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produce :: a-roll / b-roll
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distribute :: video-sharing sites
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distribute :: seo, keywords
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share :: do it yourself
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share :: help them help you
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1. Observe what people are talking about, searchingfor, watching and sharing
2. Apply the Five Tʼs to develop an idea with viralpotential
3. Follow best practices to produce, distribute andshare your content
4. Inspire others to produce, distribute and sharetheir own related content
5. Repeat ad infinitum
Review