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Got Video?Presented by the Ocean County Board of REALTORS
and Jim Flanagan
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Why Video...
● 77% of buyers like virtual tours● 52% of buyers like videos● 94% of buyers like YouTube, etc…● Less than 1% of buyers found videouseless!● 9% of all agents use video to markethomes● 3% of all agents use YouTube to market homes
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"The stats on video from the National Association of Realtors show that 72 percent of home sellers want their agent to use video, and 3 percent actually do." -- 2012
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If a picture is worth a thousand words, how much is a video worth?
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Why most of us don’t use video:
1. Self Conscious; we don’t like how we look or sound on video.
2. Overwhelmed; equipment, editing, distribution, etc.
3. ???4. Let’s see what we’re afraid of...
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Get Over It… and/or... Pay a Pro!
● It’s NOT about you, it’s about them!● You DON’T have to be in it.● Why should they (Sellers) invest a full
commission in you, if you are NOT willing to invest in yourself?
● How much is your time worth?
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Do It Yourself
You will need:1. Smartphone2. Youtube Account3. And a PLAN!
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Pay a Pro
What you will need:1. A budget2. A Pro3. A PLAN!
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The PLAN*
1. Community/Market Based Videos (86%)2. Listing Videos (70%)3. “How to”/Informative Videos (54%)4. Testimonials (30%)5. About Me/About Us (25%)
*Credit Source; http://www.inman.com/next/best-bang-for-your-buck-youtubes-top-5-real-estate-video-types/
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● Youtube/Google Hangouts● Instagram● Screenr● Jing● Animoto● BombBomb
Cool Tools (Apps)!
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The 72 Hour Rule
“If you don’t ACT on anything/something youlearned today, within thenext 72 hours, you mostlikely NEVER will.”--Darin Persinger