Halabi Bookshop Growth Velocity Academy
Family Owned Independent bookshop
Inaccessible for 15 Years
Renovated in 2016
Old Books/Supply New Books Ar-En-Fr
Check Slack
Culture of Reading in Lebanon
Monthly Book Club Discussions
Bookish Events
Tea Party November 2016
Our Social Media Platforms
Persona: Sexy & Literate Sarah
Analyze Sales Data Several Personas Target Audience
Sexy & Literate Sarah
Facebook Ad
Instagram Insights
AB Testing
Language: Ar/En
Details/No Details
Prices/No Prices
Twitter Growth Hacking Strategy
• Tweeting • Trending Hashtags • Puns • Reading Culture • Literature
People Do Read in Lebanon.
If our competitors have been in business for more than 20 years then it is working for them!
Google “Bookshop’s in Beirut”
We were in the Top 5 bookshops
We Decided to Go Online
Fix Things Early
We Went Live!
1K Views 1K Views
We Got 46 Users, Love and Feedback!
Call to Action
Adwords
Taking Action
Display Banners
Awareness to our brand
We’ll Be Blogging More Content
Personal Brand on LinkedIn
School Executives
Business People HR People NGO’s
Thank You