halabi bookshop - growth velocity · halabi bookshop deit meri map data 02018 gcogie. orion-me sort...
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Halabi Bookshop Growth Velocity Academy
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Family Owned Independent bookshop
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Inaccessible for 15 Years
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Renovated in 2016
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Old Books/Supply New Books Ar-En-Fr
Check Slack
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Culture of Reading in Lebanon
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Monthly Book Club Discussions
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Bookish Events
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Tea Party November 2016
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Our Social Media Platforms
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Persona: Sexy & Literate Sarah
Analyze Sales Data Several Personas Target Audience
Sexy & Literate Sarah
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Facebook Ad
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Instagram Insights
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AB Testing
Language: Ar/En
Details/No Details
Prices/No Prices
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Twitter Growth Hacking Strategy
• Tweeting • Trending Hashtags • Puns • Reading Culture • Literature
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People Do Read in Lebanon.
If our competitors have been in business for more than 20 years then it is working for them!
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Google “Bookshop’s in Beirut”
We were in the Top 5 bookshops
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We Decided to Go Online
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Fix Things Early
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We Went Live!
1K Views 1K Views
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We Got 46 Users, Love and Feedback!
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Call to Action
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Adwords
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Taking Action
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Display Banners
Awareness to our brand
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We’ll Be Blogging More Content
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Personal Brand on LinkedIn
School Executives
Business People HR People NGO’s
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Thank You