AND HUMAN FLOURISHING.
DESIGN & TECHNOLOGY TO FACILITATE BEHAVIOR CHANGE
BI = AB(W1) + SN(W2) + PBC(W3)
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mo·ti·va·tion The processes that give behavior its energy and direction.
\ˌmō-təә-ˈvā-shəәn\
~ John Marshall Reeve
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A COPERNICAN TURN IN MOTIVATIONAL THINKING
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SelfDeterminationTheory.org
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HOW DO WE DO IT?
Begin by understanding the other person’s perspective Encourage self-starting and offer choice Reduce controlling language (Shoulds, Haves, Musts) Provide a rationale for requested behaviors
DESIGN FOR AUTONOMY
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Calibrate for optimal challenge and mastery
Provide meaningful feedback
DESIGN FOR COMPETENCE
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Courtesy: Amy Jo Kim via Sebastian Deterding
Help enrich the relationships people have with each other
Offer collaborative goal setting & attainment
Personalization of delivered content
Warm and empathic voice and tone
DESIGN FOR RELATEDNESS
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GetHotseatApp.com | @GetHotseatApp
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MOTIVATION MATTERS
TL;DL
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QUALITY MATTERS MOST
TL;DL
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AUTONOMOUS MOTIVATION IS MORE EFFECTIVE THAN CONTROLLED MOTIVATION
TL;DL
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CONTROLLED MOTIVATION CAN BE TRANSFORMED INTO AUTONOMOUS MOTIVATION THROUGH THE PROCESS OF INTERNALIZATION
TL;DL
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INTERNALIZATION IS FACILITATED BY SATISFYING 3 PSYCH NEEDS: AUTONOMY COMPETENCE RELATEDNESS
TL;DL
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HUMANS WILLINGLY SEEK OUT & CONTINUE TO ENGAGE IN ACTIVITES THAT SATISFY THEIR PSYCHOLOGICAL NEEDS
TL;DL
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WILLING ENGAGEMENT IS IMPERITIVE FOR BEHAVIOR CHANGE
TL;DL
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DESIGN NEEDS SATISFYING EXPERIENCES
CTA
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CHANGE HAPPENS
CTA
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EVERYBODY WINS
CTA
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THANK YOU!
FIN
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THANK YOU! DUSTIN DITOMMASO SVP BEHAVIOR CHANGE DESIGN [email protected] | @DU5TB1N
