Download - HEIDI Company Presentation 28feb2011
www.heidi-chocolate.com
Company
presentation
www.heidi-chocolate.com
founded in 1994 (www.heidi-chocolate.com)
fully operational company with sales, marketing, production and
logistics situated near Bucharest
320 employees producing and distributing premium chocolate
products for customers in 25 countries
subsidiary of the Swiss Läderach group (www.laederach.ch),
a family owned business. Läderach is an international
acknowledged reference brand for premium Swiss chocolate
and petite pastry culture
HEIDI
Chocolate
www.heidi-chocolate.com
Vision
HEIDI is one of the preferred
premium chocolate brands in selected
(mature or growing) premium chocolate
markets worldwide based on a strong home
base in Romania
www.heidi-chocolate.com
Why HEIDI
6 good reasons…
Attractive and unique premium product portfolio
High innovation rate with bucketful launches
Global presence in premium chocolate markets
Available in selected retailers all over the world
Attractive brand & POS communication
Customised solutions based on flexible production methods
for a partnership with HEIDI Chocolate
www.heidi-chocolate.com
Why HEIDI
1) An attractive product portfolio
based on Swiss recipes
HEIDI Grand‘Or: whole caramalised nuts
HEIDI Dark: wide choice of different dark tastes
HEIDI Gourmette: full and visible ingredients
www.heidi-chocolate.com
Why HEIDI
1) An attractive product portfolio
for variety and choice in different moments
HEIDI Bouquette: pralines with unique ingredients
HEIDI seasonal: broad assortment
for different occasions
www.heidi-chocolate.com
Attractive
innovations in
2010
(12% from total
sales)
7
2) High innovation rate
guarantees future success
www.heidi-chocolate.com
Why HEIDI
3) Premium chocolate for consumers
in more than 30 countries
HEIDI is an international recognized brand
3% 4%
12%
30%
40%45%
2007 2008 2009 2010 Bu 2011
P 2012
Export share as %
from total HEIDI sales
www.heidi-chocolate.com
Why HEIDI
4) Direct relationships with leading retailers
enable efficient routes to the market
retailers convenience
www.heidi-chocolate.com
Why HEIDI
5) Attractive brand communication:
permanent displays
enables high awareness and visibility
www.heidi-chocolate.com
Why HEIDI
5) Attractive brand communication
enables high awareness and visibility
www.heidi-chocolate.com
Why HEIDI
5) Attractive brand communication:
seasonal activation
enables high awareness and visibility
www.heidi-chocolate.com
Why HEIDI
5) Attractive online communication
supports brand awareness
www.heidi-chocolate.com
Why HEIDI
6) Customized solutions
based on flexible production methods
Range POD Occasion Category
Grand’Or Whole and caramelized nutsfor
me
for
you
for
us
DarkProduct superiority and variety of
unique dark chocolate flavors.
for
me
GourmetteCreativity in ingredients (on top),
and discovery (through window).
Superlative product quality.
for
me
for
you
Gourmette
SummerVariety and novelty.
Summer excitement.
for
me
for
us
BouquetteSurprising mixes and recipes.
Variety of occasions.
for
me
for
you
for
us
Signature The elegance of a stylish gift.
for
you
ChocoVenture
BarsBite sized formats. Convenience.
for
me
www.heidi-chocolate.com
Contact
Erwin Vondenhoff
Managing director
Heidi Chocolat S.A.
Tel. +40 742 2848 00
www.heidi-chocolate.com
http://www.grapefruit.ro/resources/articles/sweet_talk/en/
http://www.youtube.com/watch?v=uJLn-0jl6Zg
(from minute 2.05 on)
www.heidi-chocolate.com
Mission
In accordance with the Läderach group vision, HEIDI offers premium
chocolate specialities for selected leading retailers worldwide.
Our customers allow a premium price and product postioning for
the HEIDI brand.
HEIDI offers a range of innovative recipes/products for different
consumption occasions and therefore pro-actively fullfils future
consumer trends/desires.
The Heidi offer covers specialities that are based on finest
chocolate, purest ingredients and surrounding emotional
stories
The emotional stories allow consumers to create their personal
chocolate side of life, by discovering simple pleasures.
17
www.heidi-chocolate.com
HEIDI
POS support
(1)
60 cm
175 cm
38 cm
35 cm
Characteristics
Components: base, main frame,
inner skeleton, header
No. layers/display: 4
No. tablets displayed (eye
exposure): 24
Loading capacity/display: 480 tablets Dark / ChocoVenture (Fruit & Natural) and 288 tablets Grand’Or.
Dimensions: LxWxH:
60x38x190 cm (incl. pallet)
Advantages
Elegant but practical retail presence
It occupies ¼ of a EUR pallet
Good exposure
Attractive corporate design: header, lateral sides and base
Detachable header that can be changed in accordance with the range displayed
www.heidi-chocolate.com
HEIDI
POS support
(2)
60 cm40 cm
34 cm
175 cm
Characteristics
Components: base & lateral sides, inner
skeleton, open boxes, header
No. boxes/display: 5
No. tablets displayed (eye exposure): 30
Loading capacity/box: 90 tablets Dark / ChocoVenture (Fruit & Natural) and 54 tablets Grand’Or.
Loading capacity/display: 450 tablets Dark / ChocoVenture (Fruit & Natural) and 270 tablets Grand’Or
Dimensions: LxWxH: 60x40x175 cm
Advantages
The tablets can be delivered in the boxes
Easy to assemble and handle
It occupies ¼ of a EUR pallet
Good exposure
Attractive corporate design: header, lateral sides and base
www.heidi-chocolate.com
HEIDI
POS support
(3)
27,5 cm
45 cm
10 cm
20 cm
Characteristics
Components: main frame, inner
support, header
No. layers/display: 2
No. tablets displayed (eye
exposure): 6
Loading capacity/display: 36 tablets Dark / ChocoVenture (Fruit & Natural) and 18 tablets Grand’Or.
Dimensions: Lxwxh: 27.5x20x45
cm
www.heidi-chocolate.com
Why HEIDI
Attractive POS promotions / degustations
increase trials and awareness
www.heidi-chocolate.com
Why HEIDI
Attractive trade show stands
Increases brand awareness
www.heidi-chocolate.com
Why HEIDI
Our international accreditation
minimises business risks
ISO 9001 – Quality Management System (since 2003)
ISO 22000 – Food Safety Management System (since 2009)
www.heidi-chocolate.com
Modern offices,
warehousing
and chocolate
preparing room
Chocolate preparation room Warehouse for 2‘000 palletsModern offices
www.heidi-chocolate.com
Why HEIDI
Our motivated team of over 300 people
assures future successHEIDI Sales value development
2006 2007 2008 2009 2010
100 129 146 167 200