heidi company presentation 28feb2011

www.heidi-chocolate.com

Company

presentation


founded in 1994 (www.heidi-chocolate.com)

fully operational company with sales, marketing, production and

logistics situated near Bucharest

320 employees producing and distributing premium chocolate

products for customers in 25 countries

subsidiary of the Swiss Läderach group (www.laederach.ch),

a family owned business. Läderach is an international

acknowledged reference brand for premium Swiss chocolate

and petite pastry culture

HEIDI

Chocolate

http://www.heidi-chocolate.com/



http://www.laederach.ch/


Vision

HEIDI is one of the preferred

premium chocolate brands in selected

(mature or growing) premium chocolate

markets worldwide based on a strong home

base in Romania


Why HEIDI

6 good reasons…

Attractive and unique premium product portfolio

High innovation rate with bucketful launches

Global presence in premium chocolate markets

Available in selected retailers all over the world

Attractive brand & POS communication

Customised solutions based on flexible production methods

for a partnership with HEIDI Chocolate


Why HEIDI

1) An attractive product portfolio

based on Swiss recipes

HEIDI Grand‘Or: whole caramalised nuts

HEIDI Dark: wide choice of different dark tastes

HEIDI Gourmette: full and visible ingredients


Why HEIDI

1) An attractive product portfolio

for variety and choice in different moments

HEIDI Bouquette: pralines with unique ingredients

HEIDI seasonal: broad assortment

for different occasions


Attractive

innovations in

2010

(12% from total

sales)

7

2) High innovation rate

guarantees future success


Why HEIDI

3) Premium chocolate for consumers

in more than 30 countries

HEIDI is an international recognized brand

3% 4%

12%

30%

40%45%

2007 2008 2009 2010 Bu 2011

P 2012

Export share as %

from total HEIDI sales


Why HEIDI

4) Direct relationships with leading retailers

enable efficient routes to the market

retailers convenience

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Why HEIDI

5) Attractive brand communication:

permanent displays

enables high awareness and visibility


Why HEIDI

5) Attractive brand communication



Why HEIDI

5) Attractive brand communication:

seasonal activation



Why HEIDI

5) Attractive online communication

supports brand awareness


Why HEIDI

6) Customized solutions

based on flexible production methods

Range POD Occasion Category

Grand’Or Whole and caramelized nutsfor

me

for

you

for

us

DarkProduct superiority and variety of

unique dark chocolate flavors.

for

me

GourmetteCreativity in ingredients (on top),

and discovery (through window).

Superlative product quality.

for

me

for

you

Gourmette

SummerVariety and novelty.

Summer excitement.

for

me

for

us

BouquetteSurprising mixes and recipes.

Variety of occasions.

for

me

for

you

for

us

Signature The elegance of a stylish gift.

for

you

ChocoVenture

BarsBite sized formats. Convenience.

for

me


Contact

Erwin Vondenhoff

Managing director

Heidi Chocolat S.A.

Tel. +40 742 2848 00

[email protected]


http://www.grapefruit.ro/resources/articles/sweet_talk/en/

http://www.youtube.com/watch?v=uJLn-0jl6Zg

(from minute 2.05 on)

mailto:[email protected]















Mission

In accordance with the Läderach group vision, HEIDI offers premium

chocolate specialities for selected leading retailers worldwide.

Our customers allow a premium price and product postioning for

the HEIDI brand.

HEIDI offers a range of innovative recipes/products for different

consumption occasions and therefore pro-actively fullfils future

consumer trends/desires.

The Heidi offer covers specialities that are based on finest

chocolate, purest ingredients and surrounding emotional

stories

The emotional stories allow consumers to create their personal

chocolate side of life, by discovering simple pleasures.

17


HEIDI

POS support

(1)

60 cm

175 cm

38 cm

35 cm

Characteristics

Components: base, main frame,

inner skeleton, header

No. layers/display: 4

No. tablets displayed (eye

exposure): 24

Loading capacity/display: 480 tablets Dark / ChocoVenture (Fruit & Natural) and 288 tablets Grand’Or.

Dimensions: LxWxH:

60x38x190 cm (incl. pallet)

Advantages

Elegant but practical retail presence

It occupies ¼ of a EUR pallet

Good exposure

Attractive corporate design: header, lateral sides and base

Detachable header that can be changed in accordance with the range displayed


HEIDI

POS support

(2)

60 cm40 cm

34 cm

175 cm

Characteristics

Components: base & lateral sides, inner

skeleton, open boxes, header

No. boxes/display: 5

No. tablets displayed (eye exposure): 30

Loading capacity/box: 90 tablets Dark / ChocoVenture (Fruit & Natural) and 54 tablets Grand’Or.

Loading capacity/display: 450 tablets Dark / ChocoVenture (Fruit & Natural) and 270 tablets Grand’Or

Dimensions: LxWxH: 60x40x175 cm

Advantages

The tablets can be delivered in the boxes

Easy to assemble and handle

It occupies ¼ of a EUR pallet

Good exposure

Attractive corporate design: header, lateral sides and base


HEIDI

POS support

(3)

27,5 cm

45 cm

10 cm

20 cm

Characteristics

Components: main frame, inner

support, header

No. layers/display: 2

No. tablets displayed (eye

exposure): 6

Loading capacity/display: 36 tablets Dark / ChocoVenture (Fruit & Natural) and 18 tablets Grand’Or.

Dimensions: Lxwxh: 27.5x20x45

cm


Why HEIDI

Attractive POS promotions / degustations

increase trials and awareness


Why HEIDI

Attractive trade show stands

Increases brand awareness


Why HEIDI

Our international accreditation

minimises business risks

ISO 9001 – Quality Management System (since 2003)

ISO 22000 – Food Safety Management System (since 2009)


Modern offices,

warehousing

and chocolate

preparing room

Chocolate preparation room Warehouse for 2‘000 palletsModern offices


Why HEIDI

Our motivated team of over 300 people

assures future successHEIDI Sales value development

2006 2007 2008 2009 2010

100 129 146 167 200

heidi company presentation 28feb2011

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