![Page 1: High School and College Football Promotions Webinar](https://reader038.vdocuments.net/reader038/viewer/2022110313/55c437cfbb61ebea778b46ab/html5/thumbnails/1.jpg)
#PromotionsLab
HOW TO TACKLE HIGH SCHOOL & COLLEGEFOOTBALL PROMOTIONS
![Page 2: High School and College Football Promotions Webinar](https://reader038.vdocuments.net/reader038/viewer/2022110313/55c437cfbb61ebea778b46ab/html5/thumbnails/2.jpg)
#PromotionsLab
Julie FoleyDirector of Affiliate Success
Second Street@julie_foley
Speakers
Alesia HumphriesChief of Digital Sales
The Signal @AlesiaStuff
Tammy BurdickSenior Market AnalystThe Roanoke Times
@So_Tammy
![Page 3: High School and College Football Promotions Webinar](https://reader038.vdocuments.net/reader038/viewer/2022110313/55c437cfbb61ebea778b46ab/html5/thumbnails/3.jpg)
#PromotionsLab
Questions & Twitter
Follow @secondstreetlab on Twitter!
Want to win an exclusive prize? Tweet with our hashtag #PromotionsLab
Note: We are recording this webinar and you will receive an email with links to the recording and slide deck.
![Page 4: High School and College Football Promotions Webinar](https://reader038.vdocuments.net/reader038/viewer/2022110313/55c437cfbb61ebea778b46ab/html5/thumbnails/4.jpg)
#PromotionsLab
Second Street Platform
PROMOTIONS SUITE DATA SUITE
![Page 5: High School and College Football Promotions Webinar](https://reader038.vdocuments.net/reader038/viewer/2022110313/55c437cfbb61ebea778b46ab/html5/thumbnails/5.jpg)
#PromotionsLab
secondstreetlab.com/football
![Page 6: High School and College Football Promotions Webinar](https://reader038.vdocuments.net/reader038/viewer/2022110313/55c437cfbb61ebea778b46ab/html5/thumbnails/6.jpg)
#PromotionsLabVisit Promotions University Booth
![Page 7: High School and College Football Promotions Webinar](https://reader038.vdocuments.net/reader038/viewer/2022110313/55c437cfbb61ebea778b46ab/html5/thumbnails/7.jpg)
#PromotionsLabGet Certified by July 31st
Complete a course for a chance to
win!
![Page 8: High School and College Football Promotions Webinar](https://reader038.vdocuments.net/reader038/viewer/2022110313/55c437cfbb61ebea778b46ab/html5/thumbnails/8.jpg)
#PromotionsLab
Agenda
Football Promotion ideas
How to create a plan you can use to engage you advertisers and audience
How to generate revenue with a killer football promotion
![Page 9: High School and College Football Promotions Webinar](https://reader038.vdocuments.net/reader038/viewer/2022110313/55c437cfbb61ebea778b46ab/html5/thumbnails/9.jpg)
#PromotionsLab
July 23rd1 pm ET
August 13th1 pm ET
Football Webinars
secondstreetlab.com/webinars
![Page 10: High School and College Football Promotions Webinar](https://reader038.vdocuments.net/reader038/viewer/2022110313/55c437cfbb61ebea778b46ab/html5/thumbnails/10.jpg)
#PromotionsLab
Let’s Go Back in Time
![Page 11: High School and College Football Promotions Webinar](https://reader038.vdocuments.net/reader038/viewer/2022110313/55c437cfbb61ebea778b46ab/html5/thumbnails/11.jpg)
#PromotionsLab
• Lawn slide
![Page 12: High School and College Football Promotions Webinar](https://reader038.vdocuments.net/reader038/viewer/2022110313/55c437cfbb61ebea778b46ab/html5/thumbnails/12.jpg)
#PromotionsLab
2007
Pigskin Pick’emThe Statesboro Herald | Statesboro, GA
![Page 13: High School and College Football Promotions Webinar](https://reader038.vdocuments.net/reader038/viewer/2022110313/55c437cfbb61ebea778b46ab/html5/thumbnails/13.jpg)
#PromotionsLab
$12,000 in revenue
Results 14
sponsors
![Page 14: High School and College Football Promotions Webinar](https://reader038.vdocuments.net/reader038/viewer/2022110313/55c437cfbb61ebea778b46ab/html5/thumbnails/14.jpg)
#PromotionsLab14
HS & COLLEGE FOOTBALL PROMOTIONS
![Page 15: High School and College Football Promotions Webinar](https://reader038.vdocuments.net/reader038/viewer/2022110313/55c437cfbb61ebea778b46ab/html5/thumbnails/15.jpg)
#PromotionsLab
Managed Pick’em
![Page 16: High School and College Football Promotions Webinar](https://reader038.vdocuments.net/reader038/viewer/2022110313/55c437cfbb61ebea778b46ab/html5/thumbnails/16.jpg)
#PromotionsLab
52 DAYS 10 HOURS
0 MINUTES
![Page 17: High School and College Football Promotions Webinar](https://reader038.vdocuments.net/reader038/viewer/2022110313/55c437cfbb61ebea778b46ab/html5/thumbnails/17.jpg)
#PromotionsLab
Picks Page
![Page 18: High School and College Football Promotions Webinar](https://reader038.vdocuments.net/reader038/viewer/2022110313/55c437cfbb61ebea778b46ab/html5/thumbnails/18.jpg)
#PromotionsLab
Weekly Prizes
![Page 19: High School and College Football Promotions Webinar](https://reader038.vdocuments.net/reader038/viewer/2022110313/55c437cfbb61ebea778b46ab/html5/thumbnails/19.jpg)
#PromotionsLab
Overall Grand Prize
![Page 20: High School and College Football Promotions Webinar](https://reader038.vdocuments.net/reader038/viewer/2022110313/55c437cfbb61ebea778b46ab/html5/thumbnails/20.jpg)
#PromotionsLab#promotionslab
Kickoff
Dates to Remember!
![Page 21: High School and College Football Promotions Webinar](https://reader038.vdocuments.net/reader038/viewer/2022110313/55c437cfbb61ebea778b46ab/html5/thumbnails/21.jpg)
#PromotionsLab#promotionslab
Bowl Games
![Page 22: High School and College Football Promotions Webinar](https://reader038.vdocuments.net/reader038/viewer/2022110313/55c437cfbb61ebea778b46ab/html5/thumbnails/22.jpg)
#PromotionsLab#promotionslab
National Championship
Game
![Page 23: High School and College Football Promotions Webinar](https://reader038.vdocuments.net/reader038/viewer/2022110313/55c437cfbb61ebea778b46ab/html5/thumbnails/23.jpg)
#PromotionsLab
Custom Pick’em
![Page 24: High School and College Football Promotions Webinar](https://reader038.vdocuments.net/reader038/viewer/2022110313/55c437cfbb61ebea778b46ab/html5/thumbnails/24.jpg)
#PromotionsLab
Sweepstakes
![Page 25: High School and College Football Promotions Webinar](https://reader038.vdocuments.net/reader038/viewer/2022110313/55c437cfbb61ebea778b46ab/html5/thumbnails/25.jpg)
#PromotionsLab
Photo Contest
![Page 26: High School and College Football Promotions Webinar](https://reader038.vdocuments.net/reader038/viewer/2022110313/55c437cfbb61ebea778b46ab/html5/thumbnails/26.jpg)
#PromotionsLab
Hashtag Photo Sweepstakes
![Page 27: High School and College Football Promotions Webinar](https://reader038.vdocuments.net/reader038/viewer/2022110313/55c437cfbb61ebea778b46ab/html5/thumbnails/27.jpg)
#PromotionsLab
Ballot
![Page 28: High School and College Football Promotions Webinar](https://reader038.vdocuments.net/reader038/viewer/2022110313/55c437cfbb61ebea778b46ab/html5/thumbnails/28.jpg)
#PromotionsLab
Personality Quiz
![Page 29: High School and College Football Promotions Webinar](https://reader038.vdocuments.net/reader038/viewer/2022110313/55c437cfbb61ebea778b46ab/html5/thumbnails/29.jpg)
#PromotionsLab
Trivia Quiz
Match-up Trivia
![Page 30: High School and College Football Promotions Webinar](https://reader038.vdocuments.net/reader038/viewer/2022110313/55c437cfbb61ebea778b46ab/html5/thumbnails/30.jpg)
#PromotionsLab
Trivia Quiz
![Page 31: High School and College Football Promotions Webinar](https://reader038.vdocuments.net/reader038/viewer/2022110313/55c437cfbb61ebea778b46ab/html5/thumbnails/31.jpg)
#PromotionsLab
Trivia Quiz
Create your own outcomes
![Page 32: High School and College Football Promotions Webinar](https://reader038.vdocuments.net/reader038/viewer/2022110313/55c437cfbb61ebea778b46ab/html5/thumbnails/32.jpg)
#PromotionsLab32
CASE STUDIES
![Page 33: High School and College Football Promotions Webinar](https://reader038.vdocuments.net/reader038/viewer/2022110313/55c437cfbb61ebea778b46ab/html5/thumbnails/33.jpg)
#PromotionsLab
Boasts:USC Fan
Ran 3 HS football promotions in 2014Host of Studio Santa Clarita
Alesia HumphriesChief of Digital Sales | The Signal | Santa Clarita, CA | Circulation 29K@AlesiaStuff
![Page 34: High School and College Football Promotions Webinar](https://reader038.vdocuments.net/reader038/viewer/2022110313/55c437cfbb61ebea778b46ab/html5/thumbnails/34.jpg)
#PromotionsLab
![Page 35: High School and College Football Promotions Webinar](https://reader038.vdocuments.net/reader038/viewer/2022110313/55c437cfbb61ebea778b46ab/html5/thumbnails/35.jpg)
#PromotionsLab
THE CHALLENGE
![Page 36: High School and College Football Promotions Webinar](https://reader038.vdocuments.net/reader038/viewer/2022110313/55c437cfbb61ebea778b46ab/html5/thumbnails/36.jpg)
Drive significant revenue growth
![Page 37: High School and College Football Promotions Webinar](https://reader038.vdocuments.net/reader038/viewer/2022110313/55c437cfbb61ebea778b46ab/html5/thumbnails/37.jpg)
Drive significant revenue growth
Provide out-of-the-box solutions
for advertisers
![Page 38: High School and College Football Promotions Webinar](https://reader038.vdocuments.net/reader038/viewer/2022110313/55c437cfbb61ebea778b46ab/html5/thumbnails/38.jpg)
Drive significant revenue growth
Engage with a younger
demographic
Provide out-of-the-box solutions
for advertisers
![Page 39: High School and College Football Promotions Webinar](https://reader038.vdocuments.net/reader038/viewer/2022110313/55c437cfbb61ebea778b46ab/html5/thumbnails/39.jpg)
#PromotionsLab
Case StudyPrep Football Fans’ Choice AwardsThe Signal | Santa Clarita, CA
![Page 40: High School and College Football Promotions Webinar](https://reader038.vdocuments.net/reader038/viewer/2022110313/55c437cfbb61ebea778b46ab/html5/thumbnails/40.jpg)
#PromotionsLab
Execution
![Page 41: High School and College Football Promotions Webinar](https://reader038.vdocuments.net/reader038/viewer/2022110313/55c437cfbb61ebea778b46ab/html5/thumbnails/41.jpg)
#PromotionsLab
Execution
![Page 42: High School and College Football Promotions Webinar](https://reader038.vdocuments.net/reader038/viewer/2022110313/55c437cfbb61ebea778b46ab/html5/thumbnails/42.jpg)
#PromotionsLab
Execution
![Page 43: High School and College Football Promotions Webinar](https://reader038.vdocuments.net/reader038/viewer/2022110313/55c437cfbb61ebea778b46ab/html5/thumbnails/43.jpg)
#PromotionsLab
$5,000 in revenue
Results
![Page 44: High School and College Football Promotions Webinar](https://reader038.vdocuments.net/reader038/viewer/2022110313/55c437cfbb61ebea778b46ab/html5/thumbnails/44.jpg)
#PromotionsLab
1,000 new email addresses
Results
![Page 45: High School and College Football Promotions Webinar](https://reader038.vdocuments.net/reader038/viewer/2022110313/55c437cfbb61ebea778b46ab/html5/thumbnails/45.jpg)
#PromotionsLab
Case StudyGreatest SCV Football Player of All TimeThe Signal | Santa Clarita, CA
![Page 46: High School and College Football Promotions Webinar](https://reader038.vdocuments.net/reader038/viewer/2022110313/55c437cfbb61ebea778b46ab/html5/thumbnails/46.jpg)
#PromotionsLab
Execution
![Page 47: High School and College Football Promotions Webinar](https://reader038.vdocuments.net/reader038/viewer/2022110313/55c437cfbb61ebea778b46ab/html5/thumbnails/47.jpg)
#PromotionsLab
Execution
![Page 48: High School and College Football Promotions Webinar](https://reader038.vdocuments.net/reader038/viewer/2022110313/55c437cfbb61ebea778b46ab/html5/thumbnails/48.jpg)
#PromotionsLab
21,000 Revenue
Results
![Page 49: High School and College Football Promotions Webinar](https://reader038.vdocuments.net/reader038/viewer/2022110313/55c437cfbb61ebea778b46ab/html5/thumbnails/49.jpg)
#PromotionsLab
GAMECHANGER
![Page 50: High School and College Football Promotions Webinar](https://reader038.vdocuments.net/reader038/viewer/2022110313/55c437cfbb61ebea778b46ab/html5/thumbnails/50.jpg)
#PromotionsLab
Boasts:Loves college football revenue
Second Street Award WinnerPromotions University Graduate
Tammy BurdickSenior Market Analyst | The Roanoke Times | Roanoke, VA | Circulation 75k@So_Tammy
![Page 51: High School and College Football Promotions Webinar](https://reader038.vdocuments.net/reader038/viewer/2022110313/55c437cfbb61ebea778b46ab/html5/thumbnails/51.jpg)
#PromotionsLab
College football passion
![Page 52: High School and College Football Promotions Webinar](https://reader038.vdocuments.net/reader038/viewer/2022110313/55c437cfbb61ebea778b46ab/html5/thumbnails/52.jpg)
#PromotionsLab
THE CHALLENGE
![Page 53: High School and College Football Promotions Webinar](https://reader038.vdocuments.net/reader038/viewer/2022110313/55c437cfbb61ebea778b46ab/html5/thumbnails/53.jpg)
#PromotionsLab
Reach new
advertisers
![Page 54: High School and College Football Promotions Webinar](https://reader038.vdocuments.net/reader038/viewer/2022110313/55c437cfbb61ebea778b46ab/html5/thumbnails/54.jpg)
#PromotionsLab
Provide integrated solutions and frequency for advertisers
Reach new
customers
![Page 55: High School and College Football Promotions Webinar](https://reader038.vdocuments.net/reader038/viewer/2022110313/55c437cfbb61ebea778b46ab/html5/thumbnails/55.jpg)
#PromotionsLab
Reach new
customers
Complement editorial content
Provide integrated solutions and frequency for advertisers
![Page 56: High School and College Football Promotions Webinar](https://reader038.vdocuments.net/reader038/viewer/2022110313/55c437cfbb61ebea778b46ab/html5/thumbnails/56.jpg)
#PromotionsLab
Case StudyFearless ForecastersThe Roanoke Times | Roanoke, VA
“
![Page 57: High School and College Football Promotions Webinar](https://reader038.vdocuments.net/reader038/viewer/2022110313/55c437cfbb61ebea778b46ab/html5/thumbnails/57.jpg)
#PromotionsLab
Execution
![Page 58: High School and College Football Promotions Webinar](https://reader038.vdocuments.net/reader038/viewer/2022110313/55c437cfbb61ebea778b46ab/html5/thumbnails/58.jpg)
#PromotionsLab
Execution
Sales Sheet
![Page 59: High School and College Football Promotions Webinar](https://reader038.vdocuments.net/reader038/viewer/2022110313/55c437cfbb61ebea778b46ab/html5/thumbnails/59.jpg)
#PromotionsLab
Online
![Page 60: High School and College Football Promotions Webinar](https://reader038.vdocuments.net/reader038/viewer/2022110313/55c437cfbb61ebea778b46ab/html5/thumbnails/60.jpg)
#PromotionsLab
![Page 61: High School and College Football Promotions Webinar](https://reader038.vdocuments.net/reader038/viewer/2022110313/55c437cfbb61ebea778b46ab/html5/thumbnails/61.jpg)
#PromotionsLab
Execution
![Page 62: High School and College Football Promotions Webinar](https://reader038.vdocuments.net/reader038/viewer/2022110313/55c437cfbb61ebea778b46ab/html5/thumbnails/62.jpg)
#PromotionsLab
Execution
![Page 63: High School and College Football Promotions Webinar](https://reader038.vdocuments.net/reader038/viewer/2022110313/55c437cfbb61ebea778b46ab/html5/thumbnails/63.jpg)
#PromotionsLab
Execution
Social
![Page 64: High School and College Football Promotions Webinar](https://reader038.vdocuments.net/reader038/viewer/2022110313/55c437cfbb61ebea778b46ab/html5/thumbnails/64.jpg)
#PromotionsLab
$73,000 Revenue
Results
![Page 65: High School and College Football Promotions Webinar](https://reader038.vdocuments.net/reader038/viewer/2022110313/55c437cfbb61ebea778b46ab/html5/thumbnails/65.jpg)
#PromotionsLab
GAMECHANGER
![Page 66: High School and College Football Promotions Webinar](https://reader038.vdocuments.net/reader038/viewer/2022110313/55c437cfbb61ebea778b46ab/html5/thumbnails/66.jpg)
#PromotionsLab66
RESOURCES
![Page 67: High School and College Football Promotions Webinar](https://reader038.vdocuments.net/reader038/viewer/2022110313/55c437cfbb61ebea778b46ab/html5/thumbnails/67.jpg)
#PromotionsLab
secondstreetlab.com/football
![Page 68: High School and College Football Promotions Webinar](https://reader038.vdocuments.net/reader038/viewer/2022110313/55c437cfbb61ebea778b46ab/html5/thumbnails/68.jpg)
#PromotionsLab
Sample Calendar
![Page 69: High School and College Football Promotions Webinar](https://reader038.vdocuments.net/reader038/viewer/2022110313/55c437cfbb61ebea778b46ab/html5/thumbnails/69.jpg)
#PromotionsLab
Accessing Sales Kits
2
31
![Page 70: High School and College Football Promotions Webinar](https://reader038.vdocuments.net/reader038/viewer/2022110313/55c437cfbb61ebea778b46ab/html5/thumbnails/70.jpg)
#PromotionsLab
July 23rd1 pm ET
August 13th
1 pm ET
Football Webinars
secondstreetlab.com/webinars
![Page 71: High School and College Football Promotions Webinar](https://reader038.vdocuments.net/reader038/viewer/2022110313/55c437cfbb61ebea778b46ab/html5/thumbnails/71.jpg)
#PromotionsLabsecondstreetlab.com/webinars
![Page 72: High School and College Football Promotions Webinar](https://reader038.vdocuments.net/reader038/viewer/2022110313/55c437cfbb61ebea778b46ab/html5/thumbnails/72.jpg)
#PromotionsLabGet Certified by July 31st
Enter for a
Chance to Win!
Complete a course for a chance to
win!
![Page 73: High School and College Football Promotions Webinar](https://reader038.vdocuments.net/reader038/viewer/2022110313/55c437cfbb61ebea778b46ab/html5/thumbnails/73.jpg)
#PromotionsLab73
TAKEAWAYS
![Page 74: High School and College Football Promotions Webinar](https://reader038.vdocuments.net/reader038/viewer/2022110313/55c437cfbb61ebea778b46ab/html5/thumbnails/74.jpg)
#PromotionsLab
HUGE REVENUE OPPORTUNITY
![Page 75: High School and College Football Promotions Webinar](https://reader038.vdocuments.net/reader038/viewer/2022110313/55c437cfbb61ebea778b46ab/html5/thumbnails/75.jpg)
#PromotionsLab
Pick’em
![Page 76: High School and College Football Promotions Webinar](https://reader038.vdocuments.net/reader038/viewer/2022110313/55c437cfbb61ebea778b46ab/html5/thumbnails/76.jpg)
#PromotionsLab
Sweepstakes
![Page 77: High School and College Football Promotions Webinar](https://reader038.vdocuments.net/reader038/viewer/2022110313/55c437cfbb61ebea778b46ab/html5/thumbnails/77.jpg)
#PromotionsLab
Photo Contest
![Page 78: High School and College Football Promotions Webinar](https://reader038.vdocuments.net/reader038/viewer/2022110313/55c437cfbb61ebea778b46ab/html5/thumbnails/78.jpg)
#PromotionsLab
Hashtag Photo Sweepstakes
![Page 79: High School and College Football Promotions Webinar](https://reader038.vdocuments.net/reader038/viewer/2022110313/55c437cfbb61ebea778b46ab/html5/thumbnails/79.jpg)
#PromotionsLab
Ballot
![Page 80: High School and College Football Promotions Webinar](https://reader038.vdocuments.net/reader038/viewer/2022110313/55c437cfbb61ebea778b46ab/html5/thumbnails/80.jpg)
#PromotionsLab
Personality Quiz
![Page 81: High School and College Football Promotions Webinar](https://reader038.vdocuments.net/reader038/viewer/2022110313/55c437cfbb61ebea778b46ab/html5/thumbnails/81.jpg)
#PromotionsLab
Trivia Quiz
Match-up Trivia
![Page 82: High School and College Football Promotions Webinar](https://reader038.vdocuments.net/reader038/viewer/2022110313/55c437cfbb61ebea778b46ab/html5/thumbnails/82.jpg)
#PromotionsLab
TAP INTO PASSION OF LOCAL FOOTBALL
![Page 83: High School and College Football Promotions Webinar](https://reader038.vdocuments.net/reader038/viewer/2022110313/55c437cfbb61ebea778b46ab/html5/thumbnails/83.jpg)
#PromotionsLab
HAVE FUN
![Page 84: High School and College Football Promotions Webinar](https://reader038.vdocuments.net/reader038/viewer/2022110313/55c437cfbb61ebea778b46ab/html5/thumbnails/84.jpg)
#PromotionsLab
Julie FoleyDirector of Affiliate Success
Second Street@julie_foley
Questions
Alesia HumphriesChief of Digital Sales
The Signal @AlesiaStuff
Tammy BurdickSenior Market AnalystThe Roanoke Times
@So_Tammy