Download - HINDS Examples work, Oct 14
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Simon Hinds, BA, MCIMHighlightsUsing reports on performance and examplesPress and publicity highlights from:Further educationCentral governmentLocal governmentFreelance: Greater London Authority, Janice Muir Partnership, Learning and Skills Council
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PerformanceReport:Newham College2011 reportStrong in: ability to deliverorganisationworking under pressurebuilding relationships
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Performance Report:Haringey CouncilPress & publicityStrong in overall effectivenessorganising own workattitude to workrelationships with others
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Performance Media relations:Highways AgencySurvey of public awareness of Agencys traffic officers, by region: sources of awarenesspercent of public awarenesscompare 2008 with 2009worked in East
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Performance Media relations:Highways Agency
My region, East, had biggest increasePercent totals increase: 30.9 points, 2 over other highest region difference to average 32.9, 5.5 in 2008increases in TV, radio, newspapers
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Performance:Professional TrainingIndustry-recognised training in:
- marketing communications and marketing- journalismMembership of international marketing body, CIM
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Planning: Luton Councilbusway strategyExtracts beginning of Luton-Dunstable busways comms strategySenior engineer comment: We're currently developing a detailed comms strategy using the work you had previously done as a starting point
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Planning: Havering CouncilParking strategyUnfavourable publicityEmotional public reactionCharges below London averageCommunications issueAnalysed media coverageUsed statistics from
- council report - London Councils
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Planning: Havering CouncilParking strategyProducedDraft parking communications strategyProposed new tacticsProposed proactive media handlingProduced a Media BriefingPress reflected Council message
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Planning:Tower Hamletslibraries campaignCouncils aims: raising money, revolutionising librariesDeveloped comms campaignMatrix addresses- audiences- messages- media vehiclesProduced pamphlets, articles for public
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Planning: Learning and Skills Councilmedia monitoringReport on coverage of LSCIdentified story typesTypes and favourable and unfavourable storiesProposed working with LSC funded groups
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Writing: Transport Dept.websiteMaking accessible complex Transport policyGraph records visitor numbersFrom June 04 to Feb 05Heavy line is all visitors to news section - up 15,000
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Writing: Transport dept.web news articleProduced news and feature articlesOften did my own researchMost stories in most visited pages in section
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Writing:Transport Ministers articlesWritten for trade publication, Freight Transport ReviewPromoted Transport policy on water freightDid research for case studyEditor reported readers views: interesting and informative.
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Enquiries, crisis: Office for NationalStatisics inflationChannel 4 News claimed ONS inflation measure to change - wrongStatement made to Reuters - ONS had no plans to changeStory did not spreadMedia enquiries recorded on a form
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Enquiries, crisis: Transport Dept., Jo Moore Major department crisis23 enquiries from Sun, Telegraph, BBC, Times, Sky News, Independent, ITN Had Qs & AsStopped a new line of attack
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Enquiries:Learning and Skills Council
Press enquiryConcern development of an FE college LSC financedReporter wanted a rift between LSC and CouncilLiaised with Council
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Social Media: Newham Colleges Facebook Managers wanted fashion diploma recruits, July 2014Social media and a press release used600 views of student show photosResults appreciated by fashion managers.
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Social Media: Newham Colleges Twitter Tweeted news, info and publicityTwitter followers increase:- June 2012, 744- June 2013, 1,611
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Photography: Newham College Took photos and used Photoshop Photo of student drama, Stratford theatre, April 2013
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Briefing: BreastfeedingcampaignPart of campaignDeveloped briefing to promote comprehension and conviction of breastfeeding
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Release:Haringeybusiness projectMore local businesses should win department contractsPublicised launch and projectUsed circular rather than letterCircular used AIDAPlus press release
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Release: Haringey business project
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Release:Haringey business projectLetter of commendationFrom head of departmentProject taken up by Councils Corporate Services
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Release: Lord Falconers Gateway visitMemo to Minister outlining media planCampaign involved:
- releases - liaising with Councils - setting up newspaper and radio interviews
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Release:Lord Falconers Gateway visitCoverage by:Mercury FM, BBC Radio EssexBasildon Evening EchoMedway News Kent Messenger Southend Evening Echo Yellow Advertiser
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Release:British Antarctic SurveyPromoting innovative Antarctic accommodationUsed house on skis intro to attract attention and interest
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Release: British Antarctic SurveyTelegraph, Guardian, FT, local broadcasting, etc
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Release: Newham College, Samsung Digital Academy launch,May 2014Wrote the release and took photos.Posted article on the website.Main aim to promote interest and support from employers.
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Release: Newham College, Samsung Digital Academy launchMay 2014Covered by: - Newham Recorder
- East Magazine (aimed at businesses) and - Electronic Weekly.
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Release:Learning and Skills Councils awards ceremonyRelease focused on:human interest,benefits for individualsprizes, glamourphotographs
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Release:Learning and Skills Councils awards ceremonyCoverage in:- Times group- News Shopper- The Wharf- Ham & High