Simon Hinds, BA, MCIMHighlightsUsing reports on performance and examplesPress and publicity highlights from:Further educationCentral governmentLocal governmentFreelance: Greater London Authority, Janice Muir Partnership, Learning and Skills Council

PerformanceReport:Newham College2011 reportStrong in: ability to deliverorganisationworking under pressurebuilding relationships

Performance Report:Haringey CouncilPress & publicityStrong in overall effectivenessorganising own workattitude to workrelationships with others

Performance Media relations:Highways AgencySurvey of public awareness of Agencys traffic officers, by region: sources of awarenesspercent of public awarenesscompare 2008 with 2009worked in East

Performance Media relations:Highways Agency

My region, East, had biggest increasePercent totals increase: 30.9 points, 2 over other highest region difference to average 32.9, 5.5 in 2008increases in TV, radio, newspapers

Performance:Professional TrainingIndustry-recognised training in:

- marketing communications and marketing- journalismMembership of international marketing body, CIM

Planning: Luton Councilbusway strategyExtracts beginning of Luton-Dunstable busways comms strategySenior engineer comment: We're currently developing a detailed comms strategy using the work you had previously done as a starting point

Planning: Havering CouncilParking strategyUnfavourable publicityEmotional public reactionCharges below London averageCommunications issueAnalysed media coverageUsed statistics from

- council report - London Councils

Planning: Havering CouncilParking strategyProducedDraft parking communications strategyProposed new tacticsProposed proactive media handlingProduced a Media BriefingPress reflected Council message

Planning:Tower Hamletslibraries campaignCouncils aims: raising money, revolutionising librariesDeveloped comms campaignMatrix addresses- audiences- messages- media vehiclesProduced pamphlets, articles for public

Planning: Learning and Skills Councilmedia monitoringReport on coverage of LSCIdentified story typesTypes and favourable and unfavourable storiesProposed working with LSC funded groups

Writing: Transport Dept.websiteMaking accessible complex Transport policyGraph records visitor numbersFrom June 04 to Feb 05Heavy line is all visitors to news section - up 15,000

Writing: Transport dept.web news articleProduced news and feature articlesOften did my own researchMost stories in most visited pages in section

Writing:Transport Ministers articlesWritten for trade publication, Freight Transport ReviewPromoted Transport policy on water freightDid research for case studyEditor reported readers views: interesting and informative.

Enquiries, crisis: Office for NationalStatisics inflationChannel 4 News claimed ONS inflation measure to change - wrongStatement made to Reuters - ONS had no plans to changeStory did not spreadMedia enquiries recorded on a form

Enquiries, crisis: Transport Dept., Jo Moore Major department crisis23 enquiries from Sun, Telegraph, BBC, Times, Sky News, Independent, ITN Had Qs & AsStopped a new line of attack

Enquiries:Learning and Skills Council

Press enquiryConcern development of an FE college LSC financedReporter wanted a rift between LSC and CouncilLiaised with Council

Social Media: Newham Colleges Facebook Managers wanted fashion diploma recruits, July 2014Social media and a press release used600 views of student show photosResults appreciated by fashion managers.

Social Media: Newham Colleges Twitter Tweeted news, info and publicityTwitter followers increase:- June 2012, 744- June 2013, 1,611

Photography: Newham College Took photos and used Photoshop Photo of student drama, Stratford theatre, April 2013

Briefing: BreastfeedingcampaignPart of campaignDeveloped briefing to promote comprehension and conviction of breastfeeding

Release:Haringeybusiness projectMore local businesses should win department contractsPublicised launch and projectUsed circular rather than letterCircular used AIDAPlus press release

Release: Haringey business project

Release:Haringey business projectLetter of commendationFrom head of departmentProject taken up by Councils Corporate Services

Release: Lord Falconers Gateway visitMemo to Minister outlining media planCampaign involved:

- releases - liaising with Councils - setting up newspaper and radio interviews

Release:Lord Falconers Gateway visitCoverage by:Mercury FM, BBC Radio EssexBasildon Evening EchoMedway News Kent Messenger Southend Evening Echo Yellow Advertiser

Release:British Antarctic SurveyPromoting innovative Antarctic accommodationUsed house on skis intro to attract attention and interest

Release: British Antarctic SurveyTelegraph, Guardian, FT, local broadcasting, etc

Release: Newham College, Samsung Digital Academy launch,May 2014Wrote the release and took photos.Posted article on the website.Main aim to promote interest and support from employers.

Release: Newham College, Samsung Digital Academy launchMay 2014Covered by: - Newham Recorder

- East Magazine (aimed at businesses) and - Electronic Weekly.

Release:Learning and Skills Councils awards ceremonyRelease focused on:human interest,benefits for individualsprizes, glamourphotographs

Release:Learning and Skills Councils awards ceremonyCoverage in:- Times group- News Shopper- The Wharf- Ham & High