Transcript
- 1. HOW TO BE THE TOPIC OF EVERY PINNER'S DREAM VACATION BOARD
- 2. MELISSA MEGGINSON Marketing Manager, Tailwind Tailwindapp.com - @Tailwindapp - @MelMegg
- 3. Smart Pinterest Marketing backed by the Pinterest Marketing API CONTENT DOMAIN BRAND ROI
- 4. On The Block Why Pinterest Anyway? How to Make a Prole that Performs Get Your Content Discovered Q&A
- 5. So, Why Pinterest?
- 6. 74% Of pinners view Pinterest as a tool to help them plan for the future
- 7. That means Pinterest is helping your most coveted audiences plan for the future. 50BPins 1Bboards 70Musers
- 8. 1/3Of millennials are on Pinterest 80%Of usage is on a mobile device 55%Women 18-54 are on Pinterest +100% YoY growth in men 67%Pinners will experience a major life event in 6 months That means Pinterest is helping your most coveted audiences plan for the future.
- 9. Pinners use Pinterest to store ideas for major life decisions 68% Home Improvement 65% Events 50% Travel 47% Baby
- 10. 47% Baby 68% Home Improvement 65% Events Pinners use Pinterest to store ideas for major life decisions 50% Travel
- 11. Theyre Spending More, Too Twitter Facebook Pinterest $69 $80 $179
- 12. Content Lasts Longer 5-25 minutes 80 minutes > 1 week
- 13. Content Lasts Longer
- 14. CREATE A PROFILE THAT PERFORMS
- 15. Step 1: Signup for Pinterest as a Business business.pinterest.com - verify your domain, gain analytics, buy ads
- 16. Step 2: See whats already being pinned from your domain Pin source hack: pinterest.com/source/yourdomain.com
- 17. Step 3: Plan Your First 12 Boards 5 things they love 5 things they have a hard time finding 2 things about you 12 initial boards
- 18. Things They Love
- 19. Things They Have A Hard Time Finding
- 20. Things About YOU
- 21. Take Advantage of the Smart Feed Emphasizes quality of content Quality of pin Quality of sites Interests of your followers
- 22. What Makes A High Quality Pin Vertical pins - 2:3 aspect ratio High-quality images DO NOT over brand NO hashtags on Pinterest
- 23. Which Pin Is Best?
- 24. Rich description Beautiful image More engagement
- 25. Instructions, Lists, and How-Tos
- 26. Rich Pins Article Pins App Pins Movie Pins Product Pins Recipe Pins Places Pins
- 27. Rich Pins Article Pins App Pins Movie Pins Product Pins Recipe Pins Places Pins
- 28. Place Pins
- 29. Place Pins and UserGeneratedContent TagYourOwnPins AreaSpecicBoards
- 30. Analytics Track where youre starting, whats working, what isnt working for free at tailwindapp.com
- 31. Analytics Gain audience information, domain trends and profile stats from Pinterests analytics
- 32. GET YOUR CONTENT FOUND
- 33. Cross-Promote Your Account
- 34. Work With Influential Pinners Propel your reach Add to trustworthiness Find new fans Target the right audience
- 35. Find Influential Pinners
- 36. Find Influential Pinners
- 37. Find Influential Pinners A well targeted account with 50,000 followers will be more effective at driving users to your site than an account with 2 million followers that doesnt pin about your industry.
- 38. Find Influential Pinners
- 39. Share Other Great Content User-Generated Content Local Businesses & Accounts Your own dream travels
- 40. Host a Contest Sweepstakes: Winner is chosen at random Contests: Winners chosen on objective basis. Ex. the best curated board wins Promotion: Promote following or repinning to grow engagement on Pinterest
- 41. Host a Contest Landing Pages Include: Copy, rules, design, tracking
- 42. Host a Contest
- 43. Host a Contest Dan Ashbach Dan330 64 MILLION potential impressions inuential in: Outdoors, Food & Drink, Architecture 1.6 MILLION FOLLOWERS
- 44. Host a Contest [email protected]
- 45. Make Your Website Pinterest Friendly
- 46. Pin Regularly! Start your free trial of Tailwind tailwindapp.com
- 47. Pin Regularly!
- 48. Pin Regularly!
- 49. Pin Regularly!
- 50. Pin Regularly! Start your free trial of Tailwind tailwindapp.com
- 51. THANK YOU [email protected]@Tailwindapp@MelMegg