VIDEO MARKETINGON A BUDGET
3Tweet us your favourite YouTube videos @big3video
@big3video © 2013, BIG3 Video Agency
THERE IS A LOT OF NOISE OUT THERE, SO HOW CAN
YOU STAND OUT?
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NOT EVERYONE HAS A HUGE MARKETING BUDGET
http://www.digibuzzme.com/red-bull-takes-viral-marketing-into-space/
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WHAT DOES YOUR BRAND STAND FOR? !
WHAT MAKES YOU DIFFERENT?
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WHAT IS YOUR GOAL?BRANDING
ENGAGEMENT CONVERSION
© 2013, BIG3 Video Agencyhttp://www.big3videoagency.com/video-marketing-is-like-dating/
@big3video © 2013, BIG3 Video Agency
TAKE THE FIRST STEP: !
START SHOWING UP AT THE BAR
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VIDEO SERIES IS A CHEAP WAY
TO GET OUT THERE
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BECOME AN EXPERT
1
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1. BECOME AN EXPERT
•Talk about industry problems & your unique solutions
• Interview other experts
•Show a look behind the scenes of your process or work
I LOVE ROUTINE!
2
@big3video © 2013, BIG3 Video Agency
2. SIMPLE STRUCTURE
• Hook viewers in the first 5-10 seconds
• Write a script
• Valuable content in the middle
• Keep it short, less than 3 mins
• End with a call-to-action
@big3video © 2013, BIG3 Video Agency
WHY DOES IT MATTER HOW YOUR VIDEOS LOOK?
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5 COMMON MISTAKES & MISCONCEPTIONS
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1. CAMERA IS TOO EXPENSIVE
• Today almost any camera shoots HD video.
Canon T3i (incl lens) $570SmartphoneWebcam
@big3video © 2013, BIG3 Video Agency
2. DISTRACTING ELEMENTS
• Look for a clean background • Get a tripod for stable shots
Cheap No-Name Tripod $25
@big3video © 2013, BIG3 Video Agency
3. FORGETTING ABOUT THE AUDIO
• The closer you are to the mic, the better the quality.
Audio Technica ATR 3350 $50 Rode SmartLav $65 Zoom H1 $100
@big3video © 2013, BIG3 Video Agency
4. VIDEO IS TOO DARK
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4. VIDEO IS TOO DARK
• Move closer to the existing light or invest in a cheap LED light • Make sure that the main light is not behind you
Rotolight $150 LED GO 600 $600
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5. VIDEO IS NOT EDITED
• Cut together your best takes
Apple iMovie $15 Windows Movie Maker free
@big3video © 2013, BIG3 Video Agency
5. VIDEO IS NOT EDITED
• Creative Commons License ‣ http://www.vimeo.com/musicstore ‣ http://dict.ccmixter.org ‣ http://www.joshwoodward.com ‣ http://www.moby-gratis.com/film-music
• Royalty Free License ‣ http://www.premiumbeat.com ‣ http://www.smartsound.com ‣ http://www.allmusiclibrary.com ‣ http://www.audiojungle.net ‣ http://www.digitaljuice.com
FREE
• Don’t use copyrighted music in your videos and risk YouTube taking down your video
PAID
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5. VIDEO IS NOT EDITED
• Make your video interactive on YouTube with clickable links
‣ Step-by-step guide how to set up YouTube annotations: http://www.big3videoagency.com/how-to-increase-conversions-with-youtube-annotations/
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NOW LET’S GET SOME VIEWS
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CAMPAIGN SETUP 8 THINGS YOU NEED TO KNOW
@big3video © 2013, BIG3 Video Agency@big3video © 2013, BIG3 Video Agency
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@big3video © 2013, BIG3 Video Agency
SUCCESS!!
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GOING VIRAL IS LIKE GETTING STRUCK BY LIGHTNING
@big3video © 2013, BIG3 Video Agency
KEY TAKE-AWAYS
1. Create an expert video series
2. Set up a space for your video recordings
3. Release a new video every month and run a marketing campaign around it
4. Learn from the results and optimize
@big3video © 2013, BIG3 Video Agency
REGISTER AT BIG3VIDEOAGENCY.COM/WORKSHOPS
EARLY BIRD UNTIL SUNDAY, NOV 8, 2013
© 2013, BIG3 Video Agency
BIG3 VIDEO AGENCYWWW.BIG3VIDEOAGENCY.COM
Tweet us your favourite YouTube videos @big3video