How to Deliver a Profitable Cloud Backup Service in 90 Days Eran Farajun, Executive Vice President
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• Public cloud services will grow 5x faster than overall IT enterprise spending, 19% annually through 2015.
• Cloud backup has a five year CAGR of 22% vs on-premise backup of 5.8%
• Cloud backup will grow 3.7x faster than on-premise backup
Source: Gartner
Cloud Backup Market
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• Major Analysts tracking & forecasting a hot market
Cloud BURR Market is Large & Rapidly Growing
GARTNER 2009 2010 2011 2012 2013 2014 CAGR
Cloud BURR $370 $451 $550 $671 $819 $999 21.98%
IDC 2009 2010 2011 2012 2013 2014 CAGR
Cloud BURR & File Sharing
$724 $942 $1,215 $1,555 $1,975 $2,508 28.21%
451 Group 2009 2010 2011 2012 2013 CAGR
Cloud BURR $253 $346 $486 $664 $879 36.53%
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Gartner Cloud BURR
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IDC Cloud BURR
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451 Group Cloud BURR
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Analyst Market Forecast
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• Did you know that almost 40% of both enterprise and small-to-medium businesses are investigating cloud-based backup solutions in 2011?
• The cost, security issues and gaps in coverage of traditional tape-based backup systems are making SaaS options increasingly attractive.
Huge Market Opportunity for Managed Service Providers
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Public Cloud BURR Growth Relative to Private BURR Growth
Public Cloud BURR
Private BURR
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Why Offer Cloud Backup Services?
• Diversify your product portfolio
• Increase your total addressable market
- Ability to up-sell/cross-sell other services
- Address BYOD phenomenon
• Competitive Differentiation
• Lower Total Cost of Ownership – higher margins
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What to Look for in a Cloud Backup and Recovery Platform?
• Proven agentless solution – low operating cost – now and in the future
• The ability to offer private, public or hybrid cloud deployments
• Ability to protect data from data centers to mobile devices such as laptops, tablets and smart phones
• Security Certification – FIPS 140-2 – independent 3rd party certified industry standard that enables you to offer a solution that helps your clients meet their enterprise compliance requirements such as SOX, HIPAA, FRCP, Basel III
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What to Look for in a Cloud Backup Business Partner
• Zero Channel Conflict
• Multiple resources to help you get to market quickly
• Complete ownership of customer
• Flexible, scalable, profitable partner model
• Access to a vibrant partner ecosystem
• Extensive sales and marketing support materials
• Relationship rhythm
• Aligned business model
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Cloud Backup Delivery Methods
• Bundled with other services
- Cross Sell / Up Sell Strategy
• Loss Leader
- Special Offer
• Embed in Existing Offer
- “Save As” to Your Cloud
• Partnering
- Don’t have to do everything yourself
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• Asigra Cloud Backup™ is built for progressive Managed Service Providers to deliver a cloud backup offering that is scalable, profitable and aligns with your business
• 25+ years of proven experience and innovation in cloud backup
• 100% channel focused
The Cloud Backup Experts
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Over 400,000 End Customer Sites Over 550,000 End Customer Sites
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To find out more about offering a profitable Cloud Backup
Service visit www.asigra.com to download
Assessing Your Cloud Backup Opportunity
A guide to addressing 7 key questions about
your customers
OR
For more information on our Hybrid Partner Program
call us at 416.736.8111 ext. 2