How to Deliver a Profitable Cloud Backup Service in 90 Days Eran Farajun, Executive Vice President

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• Public cloud services will grow 5x faster than overall IT enterprise spending, 19% annually through 2015.

• Cloud backup has a five year CAGR of 22% vs on-premise backup of 5.8%

• Cloud backup will grow 3.7x faster than on-premise backup

Source: Gartner

Cloud Backup Market

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• Major Analysts tracking & forecasting a hot market

Cloud BURR Market is Large & Rapidly Growing

GARTNER 2009 2010 2011 2012 2013 2014 CAGR

Cloud BURR $370 $451 $550 $671 $819 $999 21.98%

IDC 2009 2010 2011 2012 2013 2014 CAGR

Cloud BURR & File Sharing

$724 $942 $1,215 $1,555 $1,975 $2,508 28.21%

451 Group 2009 2010 2011 2012 2013 CAGR

Cloud BURR $253 $346 $486 $664 $879 36.53%

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Gartner Cloud BURR

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IDC Cloud BURR

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451 Group Cloud BURR

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Analyst Market Forecast

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• Did you know that almost 40% of both enterprise and small-to-medium businesses are investigating cloud-based backup solutions in 2011?

• The cost, security issues and gaps in coverage of traditional tape-based backup systems are making SaaS options increasingly attractive.

Huge Market Opportunity for Managed Service Providers

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Public Cloud BURR Growth Relative to Private BURR Growth

Public Cloud BURR

Private BURR

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Why Offer Cloud Backup Services?

• Diversify your product portfolio

• Increase your total addressable market

- Ability to up-sell/cross-sell other services

- Address BYOD phenomenon

• Competitive Differentiation

• Lower Total Cost of Ownership – higher margins

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What to Look for in a Cloud Backup and Recovery Platform?

• Proven agentless solution – low operating cost – now and in the future

• The ability to offer private, public or hybrid cloud deployments

• Ability to protect data from data centers to mobile devices such as laptops, tablets and smart phones

• Security Certification – FIPS 140-2 – independent 3rd party certified industry standard that enables you to offer a solution that helps your clients meet their enterprise compliance requirements such as SOX, HIPAA, FRCP, Basel III

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What to Look for in a Cloud Backup Business Partner

• Zero Channel Conflict

• Multiple resources to help you get to market quickly

• Complete ownership of customer

• Flexible, scalable, profitable partner model

• Access to a vibrant partner ecosystem

• Extensive sales and marketing support materials

• Relationship rhythm

• Aligned business model

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Cloud Backup Delivery Methods

• Bundled with other services

- Cross Sell / Up Sell Strategy

• Loss Leader

- Special Offer

• Embed in Existing Offer

- “Save As” to Your Cloud

• Partnering

- Don’t have to do everything yourself

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• Asigra Cloud Backup™ is built for progressive Managed Service Providers to deliver a cloud backup offering that is scalable, profitable and aligns with your business

• 25+ years of proven experience and innovation in cloud backup

• 100% channel focused

The Cloud Backup Experts

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Over 400,000 End Customer Sites Over 550,000 End Customer Sites

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To find out more about offering a profitable Cloud Backup

Service visit www.asigra.com to download

Assessing Your Cloud Backup Opportunity

A guide to addressing 7 key questions about

your customers

OR

For more information on our Hybrid Partner Program

call us at 416.736.8111 ext. 2