WHAT IT WILL LOOK LIKE
54% of consumers will finish their shopping less than a month before school starts
The average family will spend $670
Total expected expenditure is $75 billion
STRATEGIES TO HELP RETAILERS SELL MORE
BUNDLING
Give shoppers a more efficient shopping experience by bundling
specific back to school items. This could also help increase
average order value.
REWARDS
20% of women said they will shop with stores that offer reward or
loyalty points for their back-to-school shopping this year.
FREE SHIPPING
Consumers are 66% more likely to purchase back-to-school
supplies from online retailers who offer free shipping.
UTILIZE EMAIL MARKETING
81% of customers said that they utilize email coupons, instead of
BOGO (buy-one-get-one free) and store only promotions.
Deloitte’s back to school survey found that 3 in 4 consumers will
make a purchase on their smartphones.
GO MOBILE
SELLINGSTRATEGY
SELLINGSTRATEGY
Back to School EditionBack to School Edition
of consumers will buy clothing
of consumers will buy shoes
of college students and parents will buy dorm supplies
82%
55%
61%
POPULAR BACK TO SCHOOL BUYS
Incorporate last year’s most popular search terms into this
year’s tags.
OPTIMIZE SEARCH TERMS
“back to school” “back to school sales”“school supplies” “school shopping”
Don’t wait till the bell rings to get an A+ on your pricing strategy.
Wiser can help.
Sources: National Retail Federation, Bigcommerce,
Deloitte, Wall Street Journal, USA Today
1.855.GOWISER
www.wiser.com
$670$75 B 54%
of college students and parents will purchase textbooks, calculators, etc.
85%