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3 Ways to Increase Website Conversionsby Andrew Hiddleston

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Video Breakdown: 0:00 – 0:09 Introduction 0:10 – 0:31 What to do with traf f ic? 0:32 – 1:11 Tip #1: Dif f erentlogos 1:12 – 1:31 Tip #2: Copy and text on website 1:32 – 1:53 Tip #3: Free conversion checklist 1:54 – 2:03Wrap up Andrew here f or LeanMeanMarketing.com. In today’s video I want to give you a f ew tips that will helpyou convert that traf f ic into customers. Let’s get right to it.

I think kind of a bad posit ion to be in is having traf f ic coming to your website but that traf f ic is not takingaction, not converting, subscribing, buying, whatever you want them to be doing at your website.

The question obviously is: What can you do to take that traf f ic that’s coming to your website and startimproving your conversion rate and start turning more of them into subscribers and customers?

My f irst t ip is actually something very simple that you can do. You’ll notice at the bottom ofLeanMeanMarketing.com we have a graphic banner of dif f erent logos. Those include dif f erent podcasts,directories as long as dif f erent search engines. These add authority and almost a proof style element to thewebsite and they build authority. And even though it seems like a small thing and it ’s just a couple of logos atthe bottom of the page, they have a way of creating trust and building authority with your visitor.

So it ’s something that you can easily do and then you might want to split test dif f erent locations you can putthat banner. But that’s something that you could quickly do on Photoshop on your own and add to yourwebsite. You can see that it ’ll have a slight impact in your conversion rate.

The next thing I recommend is the copy and the text that’s on your website. Has that been written f or a searchengine? Or has the copy been written f or a person? I would go back and review it. If it ’s an SEO landing page,there are ways you can go about rewrit ing the text so that it ’s written f or the person but that you won’t loseany ranking doing so.

The third thing I would do af ter those two is I would grab my f ree conversion checklist, which is going to beincluded in the ActivateTraf f ic product. You can sign up and get a f ree copy of it by going toActivateTraf f ic.com. It includes items about SEO copy landing pages. It ’s actually a 5-point checklist which willhelp you tweak all the dif f erent valuables to help you improve your conversion rate on your website.

Again, this is Andrew Hiddleston f or LeanMeanMarketing.com. I hope you f ound this video usef ul. Head over toActivateTraf f ic.com and get your f ree checklist and f ree other reports. I’ll talk to you soon.