how to increase your website conversions
DESCRIPTION
I think kind of a bad position to be in is having traffic coming to your website but that traffic is not taking action, not converting, subscribing, buying, whatever you want them to be doing at your website. The question obviously is: What can you do to take that traffic that’s coming to your website and start improving your conversion rate and start turning more of them into subscribers and customers? My first tip is actually something very simple that you can do. You’ll notice at the bottom of LeanMeanMarketing.com we have a graphic banner of different logos. Those include different podcasts, directories as long as different search engines. These add authority and almost a proof style element to the website and they build authority. And even though it seems like a small thing and it’s just a couple of logos at the bottom of the page, they have a way of creating trust and building authority with your visitor.TRANSCRIPT
leanmeanmarket ing.co m http://www.leanmeanmarketing.com/increase-your-conversions-and-pro fits
3 Ways to Increase Website Conversionsby Andrew Hiddleston
Podcast: Play in new window | Download (Duration: 2:04 — 1.9MB) |
Video Breakdown: 0:00 – 0:09 Introduction 0:10 – 0:31 What to do with traf f ic? 0:32 – 1:11 Tip #1: Dif f erentlogos 1:12 – 1:31 Tip #2: Copy and text on website 1:32 – 1:53 Tip #3: Free conversion checklist 1:54 – 2:03Wrap up Andrew here f or LeanMeanMarketing.com. In today’s video I want to give you a f ew tips that will helpyou convert that traf f ic into customers. Let’s get right to it.
I think kind of a bad posit ion to be in is having traf f ic coming to your website but that traf f ic is not takingaction, not converting, subscribing, buying, whatever you want them to be doing at your website.
The question obviously is: What can you do to take that traf f ic that’s coming to your website and startimproving your conversion rate and start turning more of them into subscribers and customers?
My f irst t ip is actually something very simple that you can do. You’ll notice at the bottom ofLeanMeanMarketing.com we have a graphic banner of dif f erent logos. Those include dif f erent podcasts,directories as long as dif f erent search engines. These add authority and almost a proof style element to thewebsite and they build authority. And even though it seems like a small thing and it ’s just a couple of logos atthe bottom of the page, they have a way of creating trust and building authority with your visitor.
So it ’s something that you can easily do and then you might want to split test dif f erent locations you can putthat banner. But that’s something that you could quickly do on Photoshop on your own and add to yourwebsite. You can see that it ’ll have a slight impact in your conversion rate.
The next thing I recommend is the copy and the text that’s on your website. Has that been written f or a searchengine? Or has the copy been written f or a person? I would go back and review it. If it ’s an SEO landing page,there are ways you can go about rewrit ing the text so that it ’s written f or the person but that you won’t loseany ranking doing so.
The third thing I would do af ter those two is I would grab my f ree conversion checklist, which is going to beincluded in the ActivateTraf f ic product. You can sign up and get a f ree copy of it by going toActivateTraf f ic.com. It includes items about SEO copy landing pages. It ’s actually a 5-point checklist which willhelp you tweak all the dif f erent valuables to help you improve your conversion rate on your website.
Again, this is Andrew Hiddleston f or LeanMeanMarketing.com. I hope you f ound this video usef ul. Head over toActivateTraf f ic.com and get your f ree checklist and f ree other reports. I’ll talk to you soon.