How to Integrate Affiliate Marketing and PR Strategy
Affiliate Summit East 2013, Session 11bDebbie Bookstaber
[email protected]@buzzmommy
Are You Managing Your Affiliate Program In A Silo?
Will Your Company Support Integration?
Why Is Integration Important?
• Integrating affiliate marketing with PR and blogger outreach increases conversion and brand awareness.
• A Virtuous Cycle:– Affiliate marketing can increase brand awareness and even lead to
earned media. – Strong brand awareness and earned media mentions can increase
affiliate sales.
• Understand Types of Media:– Paid Media– Owned Media– Earned Media
Communication Strategies for Affiliate Managers
• How to Identify and Engage Key Influencers• Defining a Target Audience• Educating Affiliates About Your Brand• Working With Your PR Team/Agency
Affiliate Promotion Tips for PR Managers/Agencies
• Making Affiliate Creative Work for You– Types of Links, Banners & Tools Available
• Segmenting Your Affiliate Lists
• Using Affiliates to Support New Products, Social Promotions and Contests
? But wait… There’s More!
Do you have questions about geo-targeting, advertising, tools and tactics?
