Download - How to Jump-Start CleanTech Links
-
7/31/2019 How to Jump-Start CleanTech Links
1/16
How to Jump-Start the
Presented by: Bijoy E.V
Venue: IBS bangalroe eMBA IS-V workshopRef: Mark W. Johnson Josh Suskewicz @ Hbr Nov 2009
-
7/31/2019 How to Jump-Start CleanTech Links
2/16
About the Authors
Mark W. Johnson ([email protected]) is the chairman
of Innosight, a strategic innovation consulting and investing
firm with offices in Boston, Singapore, and India.
Josh Suskewicz ([email protected]) is a seniorconsultant at Innosight.
-
7/31/2019 How to Jump-Start CleanTech Links
3/16
Concept Overview
Conventional approaches to renewable energy are falling short.
The key is to shift the focus from developing individual
technologies to creating whole new systems.
by Mark W. Johnson and Josh Suskewicz
-
7/31/2019 How to Jump-Start CleanTech Links
4/16
Global Green Tech initiatives!
The Obama administration has pledged more than $100 billion
for sustainable technologies
China plans to spend $200 billion, and the G-20 industrialized
nations some $400 billion
VCs around the world have pumped $20 billion into clean-tech companies since 2005
Transition from a fossil-fuel economy to a clean-tech
economy powered by renewable energy?
-
7/31/2019 How to Jump-Start CleanTech Links
5/16
Is it working out ?
Sadly, history shows that this works rarely !
May take many years enable clean technologies to supplant
fossil fuels
Required a deliberate shift in our energy infrastructure!!
-
7/31/2019 How to Jump-Start CleanTech Links
6/16
Disruptive innovation
Many of the difficulties of clean-tech adoption can be traced to thefundamental error of focusing on parts rather than on the whole.
Framework for thinking
Enabling technology
Hentry Ford: The real impact of these technologies was felt only aftersystem shad evolved around them
Edison Bulb: Technological transformation of switch from kerosene toelectricity.
Innovative business model
Google: Paired its advanced search technology with a fundamentallydifferent business
Careful market-adoption strategy
Least possible investment in the smallest possible experiments topreserve the minimum scale needed to to demonstrate the concept.
Favourable government policy
-
7/31/2019 How to Jump-Start CleanTech Links
7/16
Case Study-
Better Place, Israeli start-up
Business Challenges: Electric vehicles never been able to compete with theconvenience and relatively lower cost of gasoline powered cars. Needing to refueland to refuel quickly.
TECHNOLOGY: Retain ownership of their batteries. extensive network of easy-to-
use charge spots. Automated switching stations
BUSINESS MODEL: Separating ownership of the $10,000 battery from ownership ofthe car could lower the cars cost substantially but not eliminate it.
POLICY: Tax on gas-powered cars would rise to 72%, while electric vehicles would becharged only 10%.
http://www.betterplace.com/the-company-multimedia-photos/index/id/72157622676030678 -
7/31/2019 How to Jump-Start CleanTech Links
8/16
Better Place - Video
Click to see the Video
http://www.youtube.com/user/btrplc?blend=10&ob=video-mustangbase -
7/31/2019 How to Jump-Start CleanTech Links
9/16
-
7/31/2019 How to Jump-Start CleanTech Links
10/16
Masdar Citi -Video
Click here for YouTube Video
http://www.youtube.com/watch?v=8V7UpFOm8w0http://www.youtube.com/watch?v=8V7UpFOm8w0 -
7/31/2019 How to Jump-Start CleanTech Links
11/16
Closing Note
Competing head-on with fossil-fuel-based energy is
exceptionally difficult.
A century of investment and innovation has yielded a
comprehensive network - more conveniently, efficiently, andcost-effectively than anything else right now.
Government subsidies aimed at making not-good-enough
options competitive have been applied
In any event, no alternative will be viable over time if it can
succeed only on an artificially created playing field
maintained by permanent subsidies.
-
7/31/2019 How to Jump-Start CleanTech Links
12/16
EV of Tomorrow!
-
7/31/2019 How to Jump-Start CleanTech Links
13/16
Is it all about Clean ?
Are we fundamentally right in the clean concept ?
Are the Clean Projects really Clean ?
Inventions on Ready for turning points!
-
7/31/2019 How to Jump-Start CleanTech Links
14/16
CO2 Problem ?!!
CO2CCS Capturing CO2 - Separating it from the other components of
the exhaust from sources such as coal-or gas fired powerplants.
Compress the CO2 and transporting it by pipeline or ship to a
suitable location where it can be stored deep underground ina variety of geological settings.
WHERE TO STORE CO2 ?
There are several types of storage sites that are well suited forCO2 storage. The most important characteristics - presence ofporous rock in which the CO2 can be stored (much like wateris held in a sponge)
Ref: http://www.riscs-co2.eu/
http://www.worldcoal.org/resources/case-studies/otway-co2-storage-project/
http://www.riscs-co2.eu/http://www.worldcoal.org/resources/case-studies/otway-co2-storage-project/http://www.worldcoal.org/resources/case-studies/otway-co2-storage-project/http://www.worldcoal.org/resources/case-studies/otway-co2-storage-project/http://www.worldcoal.org/resources/case-studies/otway-co2-storage-project/http://www.worldcoal.org/resources/case-studies/otway-co2-storage-project/http://www.worldcoal.org/resources/case-studies/otway-co2-storage-project/http://www.worldcoal.org/resources/case-studies/otway-co2-storage-project/http://www.worldcoal.org/resources/case-studies/otway-co2-storage-project/http://www.worldcoal.org/resources/case-studies/otway-co2-storage-project/http://www.worldcoal.org/resources/case-studies/otway-co2-storage-project/http://www.worldcoal.org/resources/case-studies/otway-co2-storage-project/http://www.riscs-co2.eu/http://www.riscs-co2.eu/http://www.riscs-co2.eu/http://www.riscs-co2.eu/http://www.riscs-co2.eu/ -
7/31/2019 How to Jump-Start CleanTech Links
15/16
CO2 to CCS
-
7/31/2019 How to Jump-Start CleanTech Links
16/16
Zero Emission Not far.
Norwegian Sleipner Project
More Videos
http://www.youtube.com/watch?v=sV9K7K-Uax4http://www.youtube.com/watch?v=6CD9GFcjCdghttp://www.youtube.com/watch?v=6CD9GFcjCdghttp://www.youtube.com/watch?v=sV9K7K-Uax4http://www.youtube.com/watch?v=sV9K7K-Uax4