Download - How to Reconnect in 2015
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My Home Alerts:
Automated listing alert emails
Real Estate Information & Newsletters:
Marketing Emails
Reconnect in 2015!
Courtney Parham
Trulia Trainer
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Agenda1. Clear End Goal
2. Powerful Content
3. Audience
4. Get it Done!
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Clear End Goal
• Brand Awareness
• Start a conversation
• Re-Engagement
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Powerful Content
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Powerful Content
• Powerful = valuable to
your audience
• What’s valuable to
your audience?
• What would you send
to start a conversation
with your audience?
• If you don’t know, ask!
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What’s the Most Important Factor in Selecting an Agent?
What Do They Want from You?
Buyers:
To find the right home
Sellers:
Help the seller market to potential buyers
Help selling the home within a specific timeframe
Help pricing the home competitively
Help finding a buyer for the home
23% Reputation
23% Honesty & Trustworthiness
15% Knowledge of the Neighborhood
13% Friend or Family
What Do Buyers and Sellers Want from Agents?
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Sources of Content Inspiration
1. Customer questions
2. Articles/Blogs you read
3. Trade press
4. Conferences, panels & Webinars
5. Social Media hashtags
6. LinkedIn Answers
7. The news
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• Highlight Top Listings
• Hidden listing gems or “good
deals”
• Market Information (reports
– school ratings, up and
coming neighborhoods)
• Local Amenities and Events
• Restaurant
Recommendations
• Farmer’s Market
• Flower Shop
Examples of Powerful Content
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Audience
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• Friends and family
• Past Clients, Advocates
• Lenders, Title officers, Builders
• Other Realtors
• Leads, Prospects, Open House contacts
• Social Media Connections
Who is your audience?
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• Ways to group your contacts:• Sphere of Influence
• Past Clients
• Business Contacts
• Networking
• Additional groups created based on motivation• Timeline
• Pre-Approval
• Motivated
• Source
Group your Audience
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Groups in your Database
• Fill your database
• Use Manage Groups tool
in CRM to create groups
• Once groups are created
start adding contacts!
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Get it Done!
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• Personal Website
• Market Insider
• Communities served or
local page
• Email Templates
• Market Reports
• Newsletters
Tools to Create Content
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Local Market Information
• Sold v. Listed Properties
• School Ratings
• Local Amenities
• Local Events
• Market Conditions
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Ways to Leverage Social Media
• Regularly add relevant
content to all social media
platforms
• Don’t be too eager for the
“Sale”
• Don’t get “lost” in
translation
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• Groups are your friend
• Write something personal and
schedule it!
• Ask questions, people don’t
want to always be told
something
Ways to Leverage Email Blasts to Contacts
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• Time blocking for marketing activities
• Be Consistent
• Keep a single, ongoing list of ideas
• Email Articles to yourself
• Write ahead of time
• Use guest contributors
Helpful Tips
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Mining for Sellers and Winning Listings
Join us Next Week!
10:00am Pacific, 1:00pm Eastern
To Register: Learn.MarketLeader.com
Strategies to
re-engage
leads that have
fallen off the
radar
How you can
read your
sellers and
determine
their needs
Emails scripts
and ideas to
put--and keep-
-you on the
road to
success
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