My Home Alerts:

Automated listing alert emails

Real Estate Information & Newsletters:

Marketing Emails

Reconnect in 2015!

Courtney Parham

Trulia Trainer

Agenda1. Clear End Goal

2. Powerful Content

3. Audience

4. Get it Done!

Clear End Goal

• Brand Awareness

• Start a conversation

• Re-Engagement

Powerful Content

Powerful Content

• Powerful = valuable to

your audience

• What’s valuable to

your audience?

• What would you send

to start a conversation

with your audience?

• If you don’t know, ask!

What’s the Most Important Factor in Selecting an Agent?

What Do They Want from You?

Buyers:

To find the right home

Sellers:

Help the seller market to potential buyers

Help selling the home within a specific timeframe

Help pricing the home competitively

Help finding a buyer for the home

23% Reputation

23% Honesty & Trustworthiness

15% Knowledge of the Neighborhood

13% Friend or Family

What Do Buyers and Sellers Want from Agents?

Sources of Content Inspiration

1. Customer questions

2. Articles/Blogs you read

3. Trade press

4. Conferences, panels & Webinars

5. Social Media hashtags

6. LinkedIn Answers

7. The news

• Highlight Top Listings

• Hidden listing gems or “good

deals”

• Market Information (reports

– school ratings, up and

coming neighborhoods)

• Local Amenities and Events

• Restaurant

Recommendations

• Farmer’s Market

• Flower Shop

Examples of Powerful Content

Audience

• Friends and family

• Past Clients, Advocates

• Lenders, Title officers, Builders

• Other Realtors

• Leads, Prospects, Open House contacts

• Social Media Connections

Who is your audience?

• Ways to group your contacts:• Sphere of Influence

• Past Clients

• Business Contacts

• Networking

• Additional groups created based on motivation• Timeline

• Pre-Approval

• Motivated

• Source

Group your Audience

Groups in your Database

• Fill your database

• Use Manage Groups tool

in CRM to create groups

• Once groups are created

start adding contacts!

Get it Done!

• Personal Website

• Market Insider

• Communities served or

local page

• Email Templates

• Market Reports

• Newsletters

Tools to Create Content

Local Market Information

• Sold v. Listed Properties

• School Ratings

• Local Amenities

• Local Events

• Market Conditions

Ways to Leverage Social Media

• Regularly add relevant

content to all social media

platforms

• Don’t be too eager for the

“Sale”

• Don’t get “lost” in

translation

• Groups are your friend

• Write something personal and

schedule it!

• Ask questions, people don’t

want to always be told

something

Ways to Leverage Email Blasts to Contacts

• Time blocking for marketing activities

• Be Consistent

• Keep a single, ongoing list of ideas

• Email Articles to yourself

• Write ahead of time

• Use guest contributors

Helpful Tips

Mining for Sellers and Winning Listings

Join us Next Week!

10:00am Pacific, 1:00pm Eastern

To Register: Learn.MarketLeader.com

Strategies to

re-engage

leads that have

fallen off the

radar

How you can

read your

sellers and

determine

their needs

Emails scripts

and ideas to

put--and keep-

-you on the

road to

success

Questions?Want More?

Fill out the survey to receive class notes!

Visit Learn.MarketLeader.com