Download - How to Tell a Compelling Story
Transcript
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How to Tell a Compelling Story
+Key Focus
Tell a true story that the audience can identify with using powerful visual imagery
Purpose + Audience + Authenticity
Storytelling: the Narrative Arc
+Tell a True Story!
Fact Check: Make sure the story is accurate
Make it about the cause, not about the crusader
Is this your story to tell?
+Identify with your Audience
Make it personal!
Connect it to local trends, popular culture, or current events
Give them a way to connect
+Powerful Imagery
Use Powerful Images
+Purpose
Why are you telling the story?
+The Donor Funnel
Awareness
Engagement
Donation
Audience
+Authenticity
Stay Authentic
+The Narrative Arc
Implementing Action
Climax
Resolution
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Questions?