Download - How to triple your content marketing results
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How to Triple Your Content Marketing
Resultswww.buildingsocialproof.com
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Are you using content marketing with Social Media to grow your
business?
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If so you made a great choice.
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It is an educational way to attract new prospects.
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Very powerful.
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One of the big problems with content marketing is that it takes a
lot of time and work
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to regularly produce good quality content that people want to read and
learn from.
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Today I want to show you some tricks to get more mileage out of
each and every article you write for your content marketing strategy.
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Use these techniques to quickly double and even triple the number of
eye balls that see your work.
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The best part is it doesn't require you creating any new content.
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Step 1 - Repurpose Your Content
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To triple the effectiveness of your content marketing start by changing
the form of your content.
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If you write an article turn it into a video.
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Here is how:
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Just open up Google Docs and create a simple Slide Presentation.
https://docs.google.com
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Move the sentences from your article into slides in the
presentation.
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Put one sentence on each slide.
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You will usually end up with 50-100 slides.
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That's fine.
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Then use software like Camtasia to turn that slide presentation into a
video.
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Once you get the hang of it it's not that much work.
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Perfect!
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If you make videos have them transcribed into articles.
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For a great transcription service check out TranscriptionHub.com.
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A 5 minute video can be transcribed for about $4.50.
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It turns out to be around a 500+ word article.
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Well worth the money (and time savings).
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To get the most mileage out of your content it should be both a video
and an article.
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I like to include both the article and the video on my blog posts.
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Some people like to watch.
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Some like to listen.
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Some like to read.
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Why no make everyone happy?
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But just posting a video with a blog post won't really increase your
effectiveness all that much.
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It is just nice for your readers.
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Step 2 - Systematize New Content Distribution Channels
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Now that you have both an article and a video there are a lot of places
you can post them.
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Here are the best places I found where posting your content gives
you the best results.
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You need to develop a very simple system (think checklist) for where
you post your content.
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#1. Your Blog
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You should have a blog to host your content.
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Put both the video and the article on your blog.
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Use YouTube's video embed feature to add your video to your blog post.
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YouTube will like your videos better and send you more views if
someone (like you)
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is embedding them on a website and they are being watched.
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#2. YouTube
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Post your new videos to YouTube.
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Nothing but FREE traffic from here.
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You will find some of your best leads come straight from YouTube.
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I have seen this happen over and over.
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YouTube videos will send you free traffic for YEARS.
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#3. Facebook
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Post your VIDEO to facebook.
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Not your blog post.
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Videos get way more reach on Facebook than anything written.
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So now you will start seeing some big benefits to converting your
article into a video.
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Try this test:
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Post your blog post on Facebook on one day.
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Then the video on the next.
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You will be amazed at the difference in reach.
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From the exact same content!
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#4. Itunes Video Podcast
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Use a service like PodBean.com to turn your YouTube videos into a
video pod cast.
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You will likely find you get more visitors from iTunes than both
Facebook and YouTube.
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So don't forget this one.
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It is very easy once you get it set up (takes about 30 minutes).
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You don't actually have to make a podcast.
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You are posting the exact same videos to iTunes as a podcast.
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#5. Slide Share
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Slide Share is a presentation sharing site.
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Use the 50-100 slides you made from converting your article to a video as
a presentation on slide share.
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Slide Share gets loads of visitors and you will get new clients simply
because they saw one of your presentations (articles) on
slideshare.
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Of course there is reddit.com, Twitter, Google+ and all the others.
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But if you are only writing articles the sources listed above
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are brand new places where you get in front of more people.
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Keep in mind you are not actually having to sit down and create
anything new.
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You are simply re-purposing the exact same content.
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You will find that all the traffic you get from Facebook, YouTube, Itunes,
and SlideShare
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will be more than what you just get from your Blog.
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The traffic is usually of higher quality too.
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Use this simple technique to get the most views possible to your work.
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It really doesn't take that much once you get the hang of it but the
benefits are well worth it.
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If you want more tips like this
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Head on over to
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www.buildingsocialproof.com
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where I show you
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How To Create Your Own
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Social Media Marketing Strategy
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in 7 days or less
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