Download - How to Use Blogging to Maximize Online Sales
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How to use BLOGGING to
maximise online sales
by Jonny Ross
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www.catwalkqueen.tv
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www.designsponge.com
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www.wired.co.uk
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www.asos.com/blogs
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www.facehunter.org
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blog.chryslergroupllc.com
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wm5.walmart.com/walmart-moms
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Brands using Social Media well include
• Walmart on Facebook• Major League Baseball on Twitter• Nike on Youtube• Gamestop on Google +• LL Bean on Pinterestt
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http://jnny.rs/julievideo
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How to create an Editorial Calendar?
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Editorial Calendar sounds so complex…• People think it needs to
be fancy and detailed
• Two advantages; planning and accountability
• There are lots of ways to create an editorial calendar, but let’s keep it simple
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Step 1: Make a list of key dates for the year
• Product launches• Events / trade
shows• Marketing
campaigns• Promotions• Holidays• Sporting events• Key milestones
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Step 2: Add these to your Roadmap
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Step 3: A comprehensive list of all your products and services
• Do any of the products and services fit nicely with your roadmap so far?
• Split them evenly throughout the year
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Step 4: Open a Google Spreadsheet• Sole Trader or maybe 4 staff..? • Use Google so it’s easy to share and update• Everyone with permission can have access• It’s a live spreadsheet
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Thought Leadership Blog
“A thought leader is a person who identifies trends, common themes and patterns within a
particular industry or functional area of expertise to help others identify new
opportunities or solutions for growth.”
Glen Lopis, Forbes
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Challenge Me?
Does anyone want to challenge me, does anyone think this is all a load of nonsense?
Feel free to submit questions thoughts to Tri-City
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