how to use blogging to maximize online sales

w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross

How to use BLOGGING to

maximise online sales

by Jonny Ross

http://www.jonnyross.com/

mailto:[email protected]

http://twitter.com/jrconsultancy

http://uk.linkedin.com/in/jonnyross



www.catwalkqueen.tv







www.designsponge.com







www.wired.co.uk







www.asos.com/blogs







www.facehunter.org







blog.chryslergroupllc.com







wm5.walmart.com/walmart-moms







Brands using Social Media well include

• Walmart on Facebook• Major League Baseball on Twitter• Nike on Youtube• Gamestop on Google +• LL Bean on Pinterestt







http://jnny.rs/julievideo






http://jnny.rs/julievideo

https://www.youtube.com/watch?v=OqP4Ed35kyc


How to create an Editorial Calendar?







Editorial Calendar sounds so complex…• People think it needs to

be fancy and detailed

• Two advantages; planning and accountability

• There are lots of ways to create an editorial calendar, but let’s keep it simple







Step 1: Make a list of key dates for the year

• Product launches• Events / trade

shows• Marketing

campaigns• Promotions• Holidays• Sporting events• Key milestones







Step 2: Add these to your Roadmap







Step 3: A comprehensive list of all your products and services

• Do any of the products and services fit nicely with your roadmap so far?

• Split them evenly throughout the year







Step 4: Open a Google Spreadsheet• Sole Trader or maybe 4 staff..? • Use Google so it’s easy to share and update• Everyone with permission can have access• It’s a live spreadsheet







Thought Leadership Blog

“A thought leader is a person who identifies trends, common themes and patterns within a

particular industry or functional area of expertise to help others identify new

opportunities or solutions for growth.”

Glen Lopis, Forbes







Challenge Me?

Does anyone want to challenge me, does anyone think this is all a load of nonsense?

Feel free to submit questions thoughts to Tri-City

• For Tips, Tricks and more free advice Subscribe to my blog at JonnyRoss.com

• Carry on the conversation with me on twitter @jrconsultancy






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how to use blogging to maximize online sales

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editorial calendar

list of key dates

comprehensive list

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