how to maximize lead generation and sales
DESCRIPTION
Chris Garrett spoke on the Authority Intensive panel presentation dedicated to design, instructing attendees how to maximize lead generation and sales through a variety of different methods, including: affordance and visibility; congruence and feedback; authority; know, like, and trust factor; social proof, urgency and scarcity; reciprocity; commitment and consistency; nudge, frame, and contrast, and "funnel as story, content as mentor."TRANSCRIPT
