lead generation process

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Module 6 – Lead Generation Process

Table of ContentsTable of Contents

2© Simplilearn Solutions

1. What is Lead generation?..............................................................slide no3

2. Process of Lead generation……………………………………………………….…slide no4

3. Introduction to LinkedIn……………………………………………………………...slide no5

4. Steps for Extraction………………………………………………………………….….slide no6-15

5. Steps for Formatting……………………………………………………………….....slide no16-22

6. Steps for Creation…………………………………………………………………….….slide no23-30

© Simplilearn Solutions 3

What is a Lead generation?What is a Lead generation?

Lead generation is the marketing terms. There are two ways of advertising a product of a company :

1.Sales Marketing2.Online Marketing

Therefore lead generation refers to the generation of prospective customer interest or inquiry into a company’s products or services through internet.

Lead generation is the marketing terms. There are two ways of advertising a product of a company :

1.Sales Marketing2.Online Marketing

Therefore lead generation refers to the generation of prospective customer interest or inquiry into a company’s products or services through internet.


Process of Lead generationProcess of Lead generation

The steps in lead generation are:

1.Extraction – It refers to searching of prospective customers and extracting the information from sites such as LinkedIn, Naukari or other professional sites.

2.Formatting – Once the information of the prospective customers is extracted, arranging in a standard form and updating the data base is referred as formatting.

3.Creation - It is a process which involves the appending of email ids of the individuals provided in the data base. The complete process involves finding the email domain of the company, format and finding respective Google ids if available.

The steps in lead generation are:

1.Extraction – It refers to searching of prospective customers and extracting the information from sites such as LinkedIn, Naukari or other professional sites.

2.Formatting – Once the information of the prospective customers is extracted, arranging in a standard form and updating the data base is referred as formatting.

3.Creation - It is a process which involves the appending of email ids of the individuals provided in the data base. The complete process involves finding the email domain of the company, format and finding respective Google ids if available.


Introduction to LinkedInIntroduction to LinkedIn

LinkedIn is a business-related social networking site. It was founded in December 2002and launched in May 2003.

There are about 150 million registered users in more than 2000 countries and territories and the site is available in various languages.

It is mainly used for professional networking. The members can update their professional details, search for jobs, follow groups and can create connection with their colleague or other professionals from their industry.

LinkedIn is a business-related social networking site. It was founded in December 2002and launched in May 2003.

There are about 150 million registered users in more than 2000 countries and territories and the site is available in various languages.

It is mainly used for professional networking. The members can update their professional details, search for jobs, follow groups and can create connection with their colleague or other professionals from their industry.

LinkedIn is the main source for collation of our data for lead generation or email marketing. Therefore it is used in extraction of required data to market our products.

LinkedIn is the main source for collation of our data for lead generation or email marketing. Therefore it is used in extraction of required data to market our products.


Steps for ExtractionSteps for Extraction

Here are the steps on extraction of data from LinkedIn.

Step 1: Homepage

Here are the steps on extraction of data from LinkedIn.

Step 1: Homepage

This is LinkedIn homepage. If you are

new user register here.

If already a member, login using your existing email &

password.



Step 2: After Login page Step 2: After Login page

Once you login, you will be taken to your

profile page. Click on “Advanced” tab to perform search


Steps for Extraction Steps for Extraction

Step 3: Steps to perform search. Step 3: Steps to perform search. 1. Insert designation as per given list &

Select Current

3. Click on search tab to get the result

2. Select the country from the list.



Step3: Cont..

Here are the points that you need to keep in mind on designation while performing the search:

Designation will depend on products.Each page will contain 10 contacts.Each search will result in extraction of only 70 pages (700 contacts ).In case the result shows more than 700 contacts, then proceed with different kind of search such as location wise, year of experience and domain wise.

Step3: Cont..

Here are the points that you need to keep in mind on designation while performing the search:

Designation will depend on products.Each page will contain 10 contacts.Each search will result in extraction of only 70 pages (700 contacts ).In case the result shows more than 700 contacts, then proceed with different kind of search such as location wise, year of experience and domain wise.



Step4: Result of Search

Step4: Result of Search

Here is an example of the results displayed based on the search

performed.



Step 5: Copy the data Step 5: Copy the dataCopy the data by selecting the details and paste it on an excel sheet. Follow

this step for all search results.Ensure that you leave a row while

pasting the details.



Extracting data using other search options.

1.Connection wise data extraction

Extracting data using other search options.

1.Connection wise data extraction

Select connection under All LinkedIn

Members section to extract connection

wise data.



2. Year of Experience wise data extraction 2. Year of Experience wise data extractionSelect the years

under All years of experience to extract experience wise data.



3. Domain Wise data extraction 3. Domain Wise data extractionSelect the industry type/domain under

the All Industries section to extract domain wise data.



4. Location wise data extraction 4. Location wise data extractionSelect the location under All location section to extract

location wise data.


Steps for FormattingSteps for Formatting

Once the extraction of data is complied on an excel sheet, the formatting process begins.Step 1: Apply the formula

Once the extraction of data is complied on an excel sheet, the formatting process begins.Step 1: Apply the formula

1.Copy the extracted data to a new excel sheet & apply the formula

(=a1=a6 &=a3)in the columns C,D & E2. Press ctrl+end.

3. Then select C,D, & E columns and press ctrl+d.



Step 2: Provide headers to the dataStep 2: Provide headers to the data

. Paste the data into new Sheet and in the 1st row name the

header as Full Name, Designation & Location .



Step3 : Delete unwanted data Step3 : Delete unwanted data Delete unwanted data from the location column by applying filter. Once the

filter is applied select custom.

a. In the custom filter, select “does not contain” and type “-” in the

next field and click ok. Delete the data that is filtered .

b. Apply filter once again and choose custom. Now select “contains” and

mention connections in the next field and click on ok. Delete the

data that is filtered.



Step4: Sorting the data Step4: Sorting the data

a. Cut the designation column and insert it in column D.

b. Next separate the designation and company from column D using (ctrl+F)

by replacing (at) with (^)symbol.c. Next select (Alt+D+E) and select

Delimited, click next tab.d. Choose other and enter (^) in the next

field and click finish.



Step5: Delete unwanted data in the “company” column

Step5: Delete unwanted data in the “company” column

a. Name the separated data in column D as Company .

b. Delete the unwanted information such as past, more, current ,

blanks in the Company column by using filter option.



Step 7: Sorting the Name column Step 7: Sorting the Name columna. Sort the Name column by deleting

unwanted data.b. Apply (ctrl+F) and replace

unwanted data e.g.(3rd, 2nd, 1st, save, profile, group etc) with blank.

c. Apply filter to the Name column and delete blanks.



Step 8: Results on sorting the data Step 8: Results on sorting the data a.As a result of previous step, two types of data is generated i.e., Innetwork (Includes Full Name) & Outnetwork (without names but contains rest of

the details).b.Separate these by applying filter and choosing

custom on the Full Name column.c.In the custom filter, choose “Contains” and enter

“Linked” in the next field and click ok.d.The outnetwork data is filtered, copy it and paste

it on sheet3 and name it as Designation, Company, Location & Industry.


Steps for CreationSteps for Creation

Creation process will begin after extracting and formatting data from LinkedIn is completed. Post which the data will be added into the database (MS Access).

Domain: The domain represents the web address of website. Ex: Simplilearn.com, ibm.com, infosys.com etc.Email: It is electronic mail where we can send or receive information or data ex: picture, document, reports etc. Ex: [email protected]

Google ID: It is used as search option for finding exact email id for a particular contact name as per the given data.

Here is an example : [email protected]

• @simplilearn.com is the email domain• Dinesh Is the format (first name)

Creation process will begin after extracting and formatting data from LinkedIn is completed. Post which the data will be added into the database (MS Access).

Domain: The domain represents the web address of website. Ex: Simplilearn.com, ibm.com, infosys.com etc.Email: It is electronic mail where we can send or receive information or data ex: picture, document, reports etc. Ex: [email protected]

Google ID: It is used as search option for finding exact email id for a particular contact name as per the given data.

Here is an example : [email protected]

• @simplilearn.com is the email domain• Dinesh Is the format (first name)



Step 1: Find the domain of the given company.Step 1: Find the domain of the given company.

Copy the domain name from the given database.



Step 1: Cont..Step 1: Cont..

Paste the company name in the Google search bar.

The obtained domain should match the given company

name. Now copy the domain.



Step 2: Search for Google IDStep 2: Search for Google ID

a. To perform the search, Prefix “@” & paste the

domain & insert double inverted

comma (“). This will show the exact search result.

b. Now paste the contact name



Step 3: After creation of the email id:

Note: if the google id is not found, find using email format.

Step 3: After creation of the email id:

Note: if the google id is not found, find using email format.

a.After getting Google email id copy & paste

it to database Email column directly.

b.In the validation/status column mention “G” next to

the email.



Step 4: Finding Email formatStep 4: Finding Email formatTo perform the search using

email format, Prefix “@” & paste the domain &

insert double inverted comma (“) & enter the word emails in the

search bar.



Key Points to be kept in mind while finding email format:

Some of the email formats are: Name : Dinesh Kumar (Here Dinesh is first name & Kumar is last name) Domain: @simplilearn.com

There are different formats available such as;•[email protected] (first name)•[email protected] (firstname.lastname)•[email protected] (last name)•[email protected] ( first initial of first name & last name) etc.

In case you are not able to find the email format with the help of the above steps then use the websites like,

• www.clusty.com• www.dowhois.com

Finally once the format is obtained then frame the email id according to the Obtained format.

Key Points to be kept in mind while finding email format:

Some of the email formats are: Name : Dinesh Kumar (Here Dinesh is first name & Kumar is last name) Domain: @simplilearn.com

There are different formats available such as;•[email protected] (first name)•[email protected] (firstname.lastname)•[email protected] (last name)•[email protected] ( first initial of first name & last name) etc.

In case you are not able to find the email format with the help of the above steps then use the websites like,

• www.clusty.com• www.dowhois.com

Finally once the format is obtained then frame the email id according to the Obtained format.



Sep 5: Update the email id in the database.Sep 5: Update the email id in the database.a. Once the email format is found, create similar email

format as per the DB contact name

in the Email column.b. In the validation/status column update the email format found.

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