"Ads that are seamlessly integrated into a user's feed and are nearly indistinguishable from organic content.”

Native Advertising

The Native Ad Rush Is On: Social Media Budgets Are Pouring Into In-Stream Ads (BusinessInsider.com 11/5/13)

“There is no justification for misleading readers, least of all ad efficacy. At stake is the trust earned by the publication over its entire lifespan.”

Native Advertising

If native advertising is so harmless, why does it rely on misleading readers? (theguardian.com 2/25/14)

Does the presence of native advertising affect credibility judgments toward a news website?

Native Advertising

Our study aimed to find out.

"We will ensure that there is never a doubt in anyone's mind about what is Times journalism and

what is advertising.”

– Arthur Sulzberger Jr.