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7/25/2019 IB-601-2014 -Global Competitiveness Analysis Course Module
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Course Module
Module Title: Global Competitiveness Analysis
Program: MBA
Term: 6
Course Objectives
The course develops insights into:
(a) Identification of global competitors, their objectives, strategies, strengths andweaknesses.
(b) Development of effective strategies for dealing with global competition.
Indicative Contents
Topic Coverage
Unit 1:
Understanding
global
competition
nderstanding global competition,
market versus competition
Unit 2:
denti!ication
o! global
competitive
strategies
Identif!ing global competitors"
identif!ing global competitors# strategies
Unit ": Global
#$%T
analysis
$ssessing global competitors# strengths and
weaknesses
Unit &: Global
strategic c'oice
%lobal strateg! generation"
global strategic choice in various situations
Unit (: Global
competitive
strategies
&asic global competitive strategies" global
competitive positions
)ecommended )eadings:
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7/25/2019 IB-601-2014 -Global Competitiveness Analysis Course Module
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