7/25/2019 IB-601-2014 -Global Competitiveness Analysis Course Module

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Course Module

Module Title: Global Competitiveness Analysis

Program: MBA

Term: 6

Course Objectives

The course develops insights into:

(a) Identification of global competitors, their objectives, strategies, strengths andweaknesses.

(b) Development of effective strategies for dealing with global competition.

Indicative Contents

Topic Coverage

Unit 1:

Understanding

global

competition

nderstanding global competition,

market versus competition

Unit 2:

denti!ication

o! global

competitive

strategies

Identif!ing global competitors"

identif!ing global competitors# strategies

Unit ": Global

#$%T

analysis

$ssessing global competitors# strengths and

weaknesses

Unit &: Global

strategic c'oice

%lobal strateg! generation"

global strategic choice in various situations

Unit (: Global

competitive

strategies

&asic global competitive strategies" global

competitive positions

)ecommended )eadings:

7/25/2019 IB-601-2014 -Global Competitiveness Analysis Course Module

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'. arketing !opia# b! Theodore *evitt (+arvard &usiness eview)

-. h! !ou aren#t bu!ing /ene0uelan 1hocolate# b! ohit Deshpande (+arvard&usiness eview)

2. +ow to 1on3uer 4ew arkets with 5ld 6kills# b! auro 7. %uillen and 8steban

%arcia91anal (+arvard &usiness eview). *et 8merging arket 1ustomers be !our Teachers# b! %uillermo D#$ndrea,

David arcotte and %wen Di;on orrison (+arvard &usiness eview)

. 7inding %reat Ideas in 8merging arkets# b! 4athan T. ashburn and &. Tom

+unsaker (+arvard &usiness eview)