![Page 1: ICity Lab 2018 - FPAforges.forumpa.it/assets/Speeches/25409/ws_01_cortona.pdf · 2018-11-07 · Castelsantange o sul Nera (MC) di magnitudo 5.4, il Sindaco di #Perugia Andrea Romizi](https://reader033.vdocuments.net/reader033/viewer/2022050101/5f40260ab3b43450f5156d8c/html5/thumbnails/1.jpg)
ICity Lab 2018
comunico quindi sono
Simona Cortona Social Media Manager Comune di Perugia
Firenze 17 ottobre 2018
![Page 2: ICity Lab 2018 - FPAforges.forumpa.it/assets/Speeches/25409/ws_01_cortona.pdf · 2018-11-07 · Castelsantange o sul Nera (MC) di magnitudo 5.4, il Sindaco di #Perugia Andrea Romizi](https://reader033.vdocuments.net/reader033/viewer/2022050101/5f40260ab3b43450f5156d8c/html5/thumbnails/2.jpg)
esserci o starci?
Perugia 2009
![Page 3: ICity Lab 2018 - FPAforges.forumpa.it/assets/Speeches/25409/ws_01_cortona.pdf · 2018-11-07 · Castelsantange o sul Nera (MC) di magnitudo 5.4, il Sindaco di #Perugia Andrea Romizi](https://reader033.vdocuments.net/reader033/viewer/2022050101/5f40260ab3b43450f5156d8c/html5/thumbnails/3.jpg)
![Page 4: ICity Lab 2018 - FPAforges.forumpa.it/assets/Speeches/25409/ws_01_cortona.pdf · 2018-11-07 · Castelsantange o sul Nera (MC) di magnitudo 5.4, il Sindaco di #Perugia Andrea Romizi](https://reader033.vdocuments.net/reader033/viewer/2022050101/5f40260ab3b43450f5156d8c/html5/thumbnails/4.jpg)
![Page 5: ICity Lab 2018 - FPAforges.forumpa.it/assets/Speeches/25409/ws_01_cortona.pdf · 2018-11-07 · Castelsantange o sul Nera (MC) di magnitudo 5.4, il Sindaco di #Perugia Andrea Romizi](https://reader033.vdocuments.net/reader033/viewer/2022050101/5f40260ab3b43450f5156d8c/html5/thumbnails/5.jpg)
![Page 6: ICity Lab 2018 - FPAforges.forumpa.it/assets/Speeches/25409/ws_01_cortona.pdf · 2018-11-07 · Castelsantange o sul Nera (MC) di magnitudo 5.4, il Sindaco di #Perugia Andrea Romizi](https://reader033.vdocuments.net/reader033/viewer/2022050101/5f40260ab3b43450f5156d8c/html5/thumbnails/6.jpg)
![Page 7: ICity Lab 2018 - FPAforges.forumpa.it/assets/Speeches/25409/ws_01_cortona.pdf · 2018-11-07 · Castelsantange o sul Nera (MC) di magnitudo 5.4, il Sindaco di #Perugia Andrea Romizi](https://reader033.vdocuments.net/reader033/viewer/2022050101/5f40260ab3b43450f5156d8c/html5/thumbnails/7.jpg)
every day • Social listenig: lettura quotidiani e portali news,
verifica gruppi piu influenti su FB, e TW
• Individuare le tendenze emergenti
• Confronto con ufficio stampa, partecipazione conferenze stampa,
• Redazione piano editoriale giornaliero/settimanale
• Creazione contenuti: post, video,
• Analisi la portata, engagement, share of voice, trending score dei post
![Page 8: ICity Lab 2018 - FPAforges.forumpa.it/assets/Speeches/25409/ws_01_cortona.pdf · 2018-11-07 · Castelsantange o sul Nera (MC) di magnitudo 5.4, il Sindaco di #Perugia Andrea Romizi](https://reader033.vdocuments.net/reader033/viewer/2022050101/5f40260ab3b43450f5156d8c/html5/thumbnails/8.jpg)
![Page 9: ICity Lab 2018 - FPAforges.forumpa.it/assets/Speeches/25409/ws_01_cortona.pdf · 2018-11-07 · Castelsantange o sul Nera (MC) di magnitudo 5.4, il Sindaco di #Perugia Andrea Romizi](https://reader033.vdocuments.net/reader033/viewer/2022050101/5f40260ab3b43450f5156d8c/html5/thumbnails/9.jpg)
![Page 10: ICity Lab 2018 - FPAforges.forumpa.it/assets/Speeches/25409/ws_01_cortona.pdf · 2018-11-07 · Castelsantange o sul Nera (MC) di magnitudo 5.4, il Sindaco di #Perugia Andrea Romizi](https://reader033.vdocuments.net/reader033/viewer/2022050101/5f40260ab3b43450f5156d8c/html5/thumbnails/10.jpg)
![Page 11: ICity Lab 2018 - FPAforges.forumpa.it/assets/Speeches/25409/ws_01_cortona.pdf · 2018-11-07 · Castelsantange o sul Nera (MC) di magnitudo 5.4, il Sindaco di #Perugia Andrea Romizi](https://reader033.vdocuments.net/reader033/viewer/2022050101/5f40260ab3b43450f5156d8c/html5/thumbnails/11.jpg)
![Page 12: ICity Lab 2018 - FPAforges.forumpa.it/assets/Speeches/25409/ws_01_cortona.pdf · 2018-11-07 · Castelsantange o sul Nera (MC) di magnitudo 5.4, il Sindaco di #Perugia Andrea Romizi](https://reader033.vdocuments.net/reader033/viewer/2022050101/5f40260ab3b43450f5156d8c/html5/thumbnails/12.jpg)
![Page 13: ICity Lab 2018 - FPAforges.forumpa.it/assets/Speeches/25409/ws_01_cortona.pdf · 2018-11-07 · Castelsantange o sul Nera (MC) di magnitudo 5.4, il Sindaco di #Perugia Andrea Romizi](https://reader033.vdocuments.net/reader033/viewer/2022050101/5f40260ab3b43450f5156d8c/html5/thumbnails/13.jpg)
![Page 14: ICity Lab 2018 - FPAforges.forumpa.it/assets/Speeches/25409/ws_01_cortona.pdf · 2018-11-07 · Castelsantange o sul Nera (MC) di magnitudo 5.4, il Sindaco di #Perugia Andrea Romizi](https://reader033.vdocuments.net/reader033/viewer/2022050101/5f40260ab3b43450f5156d8c/html5/thumbnails/14.jpg)
![Page 15: ICity Lab 2018 - FPAforges.forumpa.it/assets/Speeches/25409/ws_01_cortona.pdf · 2018-11-07 · Castelsantange o sul Nera (MC) di magnitudo 5.4, il Sindaco di #Perugia Andrea Romizi](https://reader033.vdocuments.net/reader033/viewer/2022050101/5f40260ab3b43450f5156d8c/html5/thumbnails/15.jpg)
![Page 16: ICity Lab 2018 - FPAforges.forumpa.it/assets/Speeches/25409/ws_01_cortona.pdf · 2018-11-07 · Castelsantange o sul Nera (MC) di magnitudo 5.4, il Sindaco di #Perugia Andrea Romizi](https://reader033.vdocuments.net/reader033/viewer/2022050101/5f40260ab3b43450f5156d8c/html5/thumbnails/16.jpg)
![Page 17: ICity Lab 2018 - FPAforges.forumpa.it/assets/Speeches/25409/ws_01_cortona.pdf · 2018-11-07 · Castelsantange o sul Nera (MC) di magnitudo 5.4, il Sindaco di #Perugia Andrea Romizi](https://reader033.vdocuments.net/reader033/viewer/2022050101/5f40260ab3b43450f5156d8c/html5/thumbnails/17.jpg)
![Page 18: ICity Lab 2018 - FPAforges.forumpa.it/assets/Speeches/25409/ws_01_cortona.pdf · 2018-11-07 · Castelsantange o sul Nera (MC) di magnitudo 5.4, il Sindaco di #Perugia Andrea Romizi](https://reader033.vdocuments.net/reader033/viewer/2022050101/5f40260ab3b43450f5156d8c/html5/thumbnails/18.jpg)
![Page 19: ICity Lab 2018 - FPAforges.forumpa.it/assets/Speeches/25409/ws_01_cortona.pdf · 2018-11-07 · Castelsantange o sul Nera (MC) di magnitudo 5.4, il Sindaco di #Perugia Andrea Romizi](https://reader033.vdocuments.net/reader033/viewer/2022050101/5f40260ab3b43450f5156d8c/html5/thumbnails/19.jpg)
![Page 20: ICity Lab 2018 - FPAforges.forumpa.it/assets/Speeches/25409/ws_01_cortona.pdf · 2018-11-07 · Castelsantange o sul Nera (MC) di magnitudo 5.4, il Sindaco di #Perugia Andrea Romizi](https://reader033.vdocuments.net/reader033/viewer/2022050101/5f40260ab3b43450f5156d8c/html5/thumbnails/20.jpg)
![Page 21: ICity Lab 2018 - FPAforges.forumpa.it/assets/Speeches/25409/ws_01_cortona.pdf · 2018-11-07 · Castelsantange o sul Nera (MC) di magnitudo 5.4, il Sindaco di #Perugia Andrea Romizi](https://reader033.vdocuments.net/reader033/viewer/2022050101/5f40260ab3b43450f5156d8c/html5/thumbnails/21.jpg)
![Page 22: ICity Lab 2018 - FPAforges.forumpa.it/assets/Speeches/25409/ws_01_cortona.pdf · 2018-11-07 · Castelsantange o sul Nera (MC) di magnitudo 5.4, il Sindaco di #Perugia Andrea Romizi](https://reader033.vdocuments.net/reader033/viewer/2022050101/5f40260ab3b43450f5156d8c/html5/thumbnails/22.jpg)
![Page 23: ICity Lab 2018 - FPAforges.forumpa.it/assets/Speeches/25409/ws_01_cortona.pdf · 2018-11-07 · Castelsantange o sul Nera (MC) di magnitudo 5.4, il Sindaco di #Perugia Andrea Romizi](https://reader033.vdocuments.net/reader033/viewer/2022050101/5f40260ab3b43450f5156d8c/html5/thumbnails/23.jpg)
![Page 24: ICity Lab 2018 - FPAforges.forumpa.it/assets/Speeches/25409/ws_01_cortona.pdf · 2018-11-07 · Castelsantange o sul Nera (MC) di magnitudo 5.4, il Sindaco di #Perugia Andrea Romizi](https://reader033.vdocuments.net/reader033/viewer/2022050101/5f40260ab3b43450f5156d8c/html5/thumbnails/24.jpg)
![Page 25: ICity Lab 2018 - FPAforges.forumpa.it/assets/Speeches/25409/ws_01_cortona.pdf · 2018-11-07 · Castelsantange o sul Nera (MC) di magnitudo 5.4, il Sindaco di #Perugia Andrea Romizi](https://reader033.vdocuments.net/reader033/viewer/2022050101/5f40260ab3b43450f5156d8c/html5/thumbnails/25.jpg)
![Page 26: ICity Lab 2018 - FPAforges.forumpa.it/assets/Speeches/25409/ws_01_cortona.pdf · 2018-11-07 · Castelsantange o sul Nera (MC) di magnitudo 5.4, il Sindaco di #Perugia Andrea Romizi](https://reader033.vdocuments.net/reader033/viewer/2022050101/5f40260ab3b43450f5156d8c/html5/thumbnails/26.jpg)
![Page 27: ICity Lab 2018 - FPAforges.forumpa.it/assets/Speeches/25409/ws_01_cortona.pdf · 2018-11-07 · Castelsantange o sul Nera (MC) di magnitudo 5.4, il Sindaco di #Perugia Andrea Romizi](https://reader033.vdocuments.net/reader033/viewer/2022050101/5f40260ab3b43450f5156d8c/html5/thumbnails/27.jpg)
![Page 28: ICity Lab 2018 - FPAforges.forumpa.it/assets/Speeches/25409/ws_01_cortona.pdf · 2018-11-07 · Castelsantange o sul Nera (MC) di magnitudo 5.4, il Sindaco di #Perugia Andrea Romizi](https://reader033.vdocuments.net/reader033/viewer/2022050101/5f40260ab3b43450f5156d8c/html5/thumbnails/28.jpg)
Da un’analisi del The New York Times Customer
Insight Group sono emerse 5 ragioni per cui le persone
condividono i contenuti:
Per rimanere connessi con parenti e amici (78%)
Per sentirsi connessi con il mondo (69%)Per definire i propri interessi (68%)Per avere l’approvazione della propria community (49%)
Per supportare cause sociali (48%)
![Page 29: ICity Lab 2018 - FPAforges.forumpa.it/assets/Speeches/25409/ws_01_cortona.pdf · 2018-11-07 · Castelsantange o sul Nera (MC) di magnitudo 5.4, il Sindaco di #Perugia Andrea Romizi](https://reader033.vdocuments.net/reader033/viewer/2022050101/5f40260ab3b43450f5156d8c/html5/thumbnails/29.jpg)
![Page 30: ICity Lab 2018 - FPAforges.forumpa.it/assets/Speeches/25409/ws_01_cortona.pdf · 2018-11-07 · Castelsantange o sul Nera (MC) di magnitudo 5.4, il Sindaco di #Perugia Andrea Romizi](https://reader033.vdocuments.net/reader033/viewer/2022050101/5f40260ab3b43450f5156d8c/html5/thumbnails/30.jpg)
Grazie
comunico quindi sono
Simona Cortona Social Media Manager Comune di Perugia
Firenze 17 ottobre 2018