If you Build it, Make Sure They Come

Digital Project Outreach Tips

Sheila A. BrennanAssociate Director of Public Projects

chnm.gmu.edu

• Plan

• Person

• Presence

• “Press”

Each Project Needs the 4P’s:

• Plan: Intentional Outreach• Plan ahead for release, ID audiences,

go where they are

• Person: Outreach is a job• Project team member must be assigned

• Presence: Establish stable digital presence • Site, contact info, twitter handle, blog• Explain, document how to use site or tool

• Press: Previews, post, institutional sources, &

Successful Outreach:

a little SWAG goes a long way!