if you build it, make sure t hey come digital project outreach tips
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If you Build it, Make Sure T hey Come Digital Project Outreach Tips. Sheila A. Brennan Associate Director of Public Projects chnm.gmu.edu. Each Project Needs the 4P’s:. Plan Person Presence “Press”. Successful Outreach:. Plan : Intentional Outreach - PowerPoint PPT PresentationTRANSCRIPT
If you Build it, Make Sure They Come
Digital Project Outreach Tips
Sheila A. BrennanAssociate Director of Public Projects
chnm.gmu.edu
• Plan
• Person
• Presence
• “Press”
Each Project Needs the 4P’s:
• Plan: Intentional Outreach• Plan ahead for release, ID audiences,
go where they are
• Person: Outreach is a job• Project team member must be assigned
• Presence: Establish stable digital presence • Site, contact info, twitter handle, blog• Explain, document how to use site or tool
• Press: Previews, post, institutional sources, &
Successful Outreach:
a little SWAG goes a long way!