Download - iMentor Steve Jobs

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@coachbay @coachbay

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Steve Jobs has for years been my iMentor. I never met him and he didn’t know me but I

have spent a lot of time with him.

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Reading Many Books and Articles…

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My iMentor has had a profound impact on the principles I apply at work and

at home.

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“Do you want to spend the rest of your life selling sugared water or do you want the chance to change the world?” -  Steve Jobs when luring Pepsi’s

John Sculley to join Apple.

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10 iLessons from my iMentor, Steve Jobs.


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iLesson #1: Follow Your Heart

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Follow Your Heart “Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle.”

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iLesson #2: Make a Dent in the Universe

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Make a Dent in the Universe “Being the richest man in the cemetery doesn't matter to me… Going to bed at night saying we've done something wonderful… that's what matters to me.”

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iLesson #3: Think Different

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Think Different “Kick start your brain. New ideas come from watching something, talk to people, experimenting, asking questions and getting out of the office!”

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iLesson #4: Sell Dreams, Not Products

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Sell Dreams, Not Products “Your customers dream of a happier and better life. Don't move products. Enrich lives.”

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iLesson #5: Make Products For Yourself

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Make Products For Yourself “We think the Mac will sell zillions, but we didn’t build the Mac for anybody else. We built it for ourselves. We were the group of people who were going to judge whether it was great or not. We weren’t going to go out and do market research. We just wanted to build the best thing we could build.”

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iLesson #6: Say No to 1,000 Things

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Say No to 1,000 Things “It's only by saying no that you can concentrate on the things that are really important.”

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iLesson #7: Keep It Simple

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Keep It Simple “That’s been one of my mantras - focus and simplicity. Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains.”

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iLesson 8: Go For Excellence

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Go For Excellence “Be a yardstick of quality. Some people aren’t used to an environment where excellence is expected.”

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iLesson 9: Break The Rules

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Break The Rules “Here’s to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes… the ones who see things differently - they’re not fond of rules… because the ones who are crazy enough to think that they can change the world, are the ones who do.”

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iLesson #10: You Only Live Once

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You Only Live Once “If today were the last day of my life, would I want to do what I am about to do today?” And whenever the answer has been “No” for too many days in a row, I know I need to change something.”

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“Don't waste your time living someone else's life. Stay hungry. Stay foolish.” - Steve Jobs

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Thank You Steve! It’s been an awesome ride!

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Photo Credits

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Coach Bay

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