![Page 1: Impact Marketing For Small Contractors. 7 Tips to Impact Marketing #1 – Assess Your Current Marketing Efforts #2 – Assess Your Market Potential #3 – Research](https://reader036.vdocuments.net/reader036/viewer/2022062805/5697c0021a28abf838cc2f13/html5/thumbnails/1.jpg)
Impact MarketingFor Small Contractors
![Page 2: Impact Marketing For Small Contractors. 7 Tips to Impact Marketing #1 – Assess Your Current Marketing Efforts #2 – Assess Your Market Potential #3 – Research](https://reader036.vdocuments.net/reader036/viewer/2022062805/5697c0021a28abf838cc2f13/html5/thumbnails/2.jpg)
7 Tips to Impact Marketing
#1 – Assess Your Current Marketing Efforts#2 – Assess Your Market Potential#3 – Research Marketing Outlets#4 – Conduct a Needs Analysis#5 – Know What Your Customers Want#5 – Set Your Goals#6 – Develop a Strategic Plan for Marketing#7 – Implementation, Evaluation, & Adaptation
![Page 3: Impact Marketing For Small Contractors. 7 Tips to Impact Marketing #1 – Assess Your Current Marketing Efforts #2 – Assess Your Market Potential #3 – Research](https://reader036.vdocuments.net/reader036/viewer/2022062805/5697c0021a28abf838cc2f13/html5/thumbnails/3.jpg)
Tip #1 – Assess Your Current Marketing Efforts
![Page 4: Impact Marketing For Small Contractors. 7 Tips to Impact Marketing #1 – Assess Your Current Marketing Efforts #2 – Assess Your Market Potential #3 – Research](https://reader036.vdocuments.net/reader036/viewer/2022062805/5697c0021a28abf838cc2f13/html5/thumbnails/4.jpg)
What Are You Doing Now?
Assessing Your Marketing Efforts
1. What is your current marketing portfolio?
2. How much do you spend, and who is in charge?
3. What has worked for you in the past?
![Page 5: Impact Marketing For Small Contractors. 7 Tips to Impact Marketing #1 – Assess Your Current Marketing Efforts #2 – Assess Your Market Potential #3 – Research](https://reader036.vdocuments.net/reader036/viewer/2022062805/5697c0021a28abf838cc2f13/html5/thumbnails/5.jpg)
1. What is your current marketing portfolio?
• What print media are you advertising in?
• What radio/TV media are you advertising in?
• What online resources are you utilizing?
![Page 6: Impact Marketing For Small Contractors. 7 Tips to Impact Marketing #1 – Assess Your Current Marketing Efforts #2 – Assess Your Market Potential #3 – Research](https://reader036.vdocuments.net/reader036/viewer/2022062805/5697c0021a28abf838cc2f13/html5/thumbnails/6.jpg)
2. How much do you spend, & who is in charge?
• What has been your budget for marketing?
• What employees are assisting in your marketing efforts? Who is the team lead?
![Page 7: Impact Marketing For Small Contractors. 7 Tips to Impact Marketing #1 – Assess Your Current Marketing Efforts #2 – Assess Your Market Potential #3 – Research](https://reader036.vdocuments.net/reader036/viewer/2022062805/5697c0021a28abf838cc2f13/html5/thumbnails/7.jpg)
3. What has worked for you in the past?
• Have you measured ad effectiveness?
• Estimated sales directly from marketing?
![Page 8: Impact Marketing For Small Contractors. 7 Tips to Impact Marketing #1 – Assess Your Current Marketing Efforts #2 – Assess Your Market Potential #3 – Research](https://reader036.vdocuments.net/reader036/viewer/2022062805/5697c0021a28abf838cc2f13/html5/thumbnails/8.jpg)
Tip #2 – Assessing Your Market Potential
![Page 9: Impact Marketing For Small Contractors. 7 Tips to Impact Marketing #1 – Assess Your Current Marketing Efforts #2 – Assess Your Market Potential #3 – Research](https://reader036.vdocuments.net/reader036/viewer/2022062805/5697c0021a28abf838cc2f13/html5/thumbnails/9.jpg)
Key Market Signs
Below are three key market signs for contractors to examine:
1. Overall market size2. Number of competitors3. Number of partners
![Page 10: Impact Marketing For Small Contractors. 7 Tips to Impact Marketing #1 – Assess Your Current Marketing Efforts #2 – Assess Your Market Potential #3 – Research](https://reader036.vdocuments.net/reader036/viewer/2022062805/5697c0021a28abf838cc2f13/html5/thumbnails/10.jpg)
1. Overall market size
• What is your primary market(s)?
• Trends in the last 2-3 years?
• What are the projected growth rates?
![Page 11: Impact Marketing For Small Contractors. 7 Tips to Impact Marketing #1 – Assess Your Current Marketing Efforts #2 – Assess Your Market Potential #3 – Research](https://reader036.vdocuments.net/reader036/viewer/2022062805/5697c0021a28abf838cc2f13/html5/thumbnails/11.jpg)
2. Number of Competitors
• Who are your key competitors?
• What market(s) are they focused in?
• Estimated sales volume?
KEY: Where are they marketing?
![Page 12: Impact Marketing For Small Contractors. 7 Tips to Impact Marketing #1 – Assess Your Current Marketing Efforts #2 – Assess Your Market Potential #3 – Research](https://reader036.vdocuments.net/reader036/viewer/2022062805/5697c0021a28abf838cc2f13/html5/thumbnails/12.jpg)
3. Potential Partners
• Who have you received recommendations from?
• Any past clients?
• Past employees?
![Page 13: Impact Marketing For Small Contractors. 7 Tips to Impact Marketing #1 – Assess Your Current Marketing Efforts #2 – Assess Your Market Potential #3 – Research](https://reader036.vdocuments.net/reader036/viewer/2022062805/5697c0021a28abf838cc2f13/html5/thumbnails/13.jpg)
Tip #3 – Research Marketing Outlets
![Page 14: Impact Marketing For Small Contractors. 7 Tips to Impact Marketing #1 – Assess Your Current Marketing Efforts #2 – Assess Your Market Potential #3 – Research](https://reader036.vdocuments.net/reader036/viewer/2022062805/5697c0021a28abf838cc2f13/html5/thumbnails/14.jpg)
What outlets are available to you?
1.Local/regional2.National3.Online
![Page 15: Impact Marketing For Small Contractors. 7 Tips to Impact Marketing #1 – Assess Your Current Marketing Efforts #2 – Assess Your Market Potential #3 – Research](https://reader036.vdocuments.net/reader036/viewer/2022062805/5697c0021a28abf838cc2f13/html5/thumbnails/15.jpg)
1. Local/regional opportunities
• Print/branding• Business/trade journals• Trade association
publications/events
![Page 16: Impact Marketing For Small Contractors. 7 Tips to Impact Marketing #1 – Assess Your Current Marketing Efforts #2 – Assess Your Market Potential #3 – Research](https://reader036.vdocuments.net/reader036/viewer/2022062805/5697c0021a28abf838cc2f13/html5/thumbnails/16.jpg)
2. National outlets
• Business/trade journals• Trade association
publications/events• Industry events/trade
shows
![Page 17: Impact Marketing For Small Contractors. 7 Tips to Impact Marketing #1 – Assess Your Current Marketing Efforts #2 – Assess Your Market Potential #3 – Research](https://reader036.vdocuments.net/reader036/viewer/2022062805/5697c0021a28abf838cc2f13/html5/thumbnails/17.jpg)
3. Online Tools
• Local/regional/national websites
• Social media
• Online groups
![Page 18: Impact Marketing For Small Contractors. 7 Tips to Impact Marketing #1 – Assess Your Current Marketing Efforts #2 – Assess Your Market Potential #3 – Research](https://reader036.vdocuments.net/reader036/viewer/2022062805/5697c0021a28abf838cc2f13/html5/thumbnails/18.jpg)
Tip #4 – Conduct a Needs Assessment
![Page 19: Impact Marketing For Small Contractors. 7 Tips to Impact Marketing #1 – Assess Your Current Marketing Efforts #2 – Assess Your Market Potential #3 – Research](https://reader036.vdocuments.net/reader036/viewer/2022062805/5697c0021a28abf838cc2f13/html5/thumbnails/19.jpg)
The Basics of a Needs Analysis
1. What staff & funding resources are available?
2. What time resources are available?3. What tools do you want to use?
![Page 20: Impact Marketing For Small Contractors. 7 Tips to Impact Marketing #1 – Assess Your Current Marketing Efforts #2 – Assess Your Market Potential #3 – Research](https://reader036.vdocuments.net/reader036/viewer/2022062805/5697c0021a28abf838cc2f13/html5/thumbnails/20.jpg)
1. Staff & funding resources
• Who can be the marketing “champion”?
• What personnel resources do you have?
• What funding resources can you put towards marketing?
![Page 21: Impact Marketing For Small Contractors. 7 Tips to Impact Marketing #1 – Assess Your Current Marketing Efforts #2 – Assess Your Market Potential #3 – Research](https://reader036.vdocuments.net/reader036/viewer/2022062805/5697c0021a28abf838cc2f13/html5/thumbnails/21.jpg)
2. What time resources are available?• Time available every week?
• Time available for conferences/trade shows?
![Page 22: Impact Marketing For Small Contractors. 7 Tips to Impact Marketing #1 – Assess Your Current Marketing Efforts #2 – Assess Your Market Potential #3 – Research](https://reader036.vdocuments.net/reader036/viewer/2022062805/5697c0021a28abf838cc2f13/html5/thumbnails/22.jpg)
3. What tools do you want to use?• Print• Radio & Television• Online
• Social media• Website
![Page 23: Impact Marketing For Small Contractors. 7 Tips to Impact Marketing #1 – Assess Your Current Marketing Efforts #2 – Assess Your Market Potential #3 – Research](https://reader036.vdocuments.net/reader036/viewer/2022062805/5697c0021a28abf838cc2f13/html5/thumbnails/23.jpg)
Tip #5 – Know What Your Customers Want
![Page 24: Impact Marketing For Small Contractors. 7 Tips to Impact Marketing #1 – Assess Your Current Marketing Efforts #2 – Assess Your Market Potential #3 – Research](https://reader036.vdocuments.net/reader036/viewer/2022062805/5697c0021a28abf838cc2f13/html5/thumbnails/24.jpg)
Know What Your Customers Want
1. Create customer-centric content• Where do they go for information?• What types of information/posts grab their
attention?
2. Educate your customers on what they don’t know
3. Make your marketing unique!
![Page 25: Impact Marketing For Small Contractors. 7 Tips to Impact Marketing #1 – Assess Your Current Marketing Efforts #2 – Assess Your Market Potential #3 – Research](https://reader036.vdocuments.net/reader036/viewer/2022062805/5697c0021a28abf838cc2f13/html5/thumbnails/25.jpg)
Tip #6 – Set Your Goals
![Page 26: Impact Marketing For Small Contractors. 7 Tips to Impact Marketing #1 – Assess Your Current Marketing Efforts #2 – Assess Your Market Potential #3 – Research](https://reader036.vdocuments.net/reader036/viewer/2022062805/5697c0021a28abf838cc2f13/html5/thumbnails/26.jpg)
Goal Tracking Document
![Page 27: Impact Marketing For Small Contractors. 7 Tips to Impact Marketing #1 – Assess Your Current Marketing Efforts #2 – Assess Your Market Potential #3 – Research](https://reader036.vdocuments.net/reader036/viewer/2022062805/5697c0021a28abf838cc2f13/html5/thumbnails/27.jpg)
Tip #7 – Develop a Strategic Plan for Marketing
![Page 28: Impact Marketing For Small Contractors. 7 Tips to Impact Marketing #1 – Assess Your Current Marketing Efforts #2 – Assess Your Market Potential #3 – Research](https://reader036.vdocuments.net/reader036/viewer/2022062805/5697c0021a28abf838cc2f13/html5/thumbnails/28.jpg)
Overall Plan Development
1. Establish clear vision/mission for marketing
2. Define roles/responsibilities3. Build in opportunities for
improvement
![Page 29: Impact Marketing For Small Contractors. 7 Tips to Impact Marketing #1 – Assess Your Current Marketing Efforts #2 – Assess Your Market Potential #3 – Research](https://reader036.vdocuments.net/reader036/viewer/2022062805/5697c0021a28abf838cc2f13/html5/thumbnails/29.jpg)
1. Establish Your Vision/Mission
• What do you want to get out of marketing?
• Where does marketing fit in with your organization?
![Page 30: Impact Marketing For Small Contractors. 7 Tips to Impact Marketing #1 – Assess Your Current Marketing Efforts #2 – Assess Your Market Potential #3 – Research](https://reader036.vdocuments.net/reader036/viewer/2022062805/5697c0021a28abf838cc2f13/html5/thumbnails/30.jpg)
2. Define roles/responsibilities
• Who will be doing what?
• Clear definition of roles
• Clear definition of responsibilities
![Page 31: Impact Marketing For Small Contractors. 7 Tips to Impact Marketing #1 – Assess Your Current Marketing Efforts #2 – Assess Your Market Potential #3 – Research](https://reader036.vdocuments.net/reader036/viewer/2022062805/5697c0021a28abf838cc2f13/html5/thumbnails/31.jpg)
3. Build in opportunities for improvement
• Break down the plan in phases• Quarterly, yearly
• Any patterns/trends?
![Page 32: Impact Marketing For Small Contractors. 7 Tips to Impact Marketing #1 – Assess Your Current Marketing Efforts #2 – Assess Your Market Potential #3 – Research](https://reader036.vdocuments.net/reader036/viewer/2022062805/5697c0021a28abf838cc2f13/html5/thumbnails/32.jpg)
Tip #8 – Implementation, Evaluation, & Adaptation
![Page 33: Impact Marketing For Small Contractors. 7 Tips to Impact Marketing #1 – Assess Your Current Marketing Efforts #2 – Assess Your Market Potential #3 – Research](https://reader036.vdocuments.net/reader036/viewer/2022062805/5697c0021a28abf838cc2f13/html5/thumbnails/33.jpg)
Implementation, Evaluation & Adaptation
Be sure to monitor these factors to improve your own marketing practices:
1. Implementing the Marketing Strategic Plan
2. Quarter and annual evaluations3. Maintain flexibility to adjust as needed
![Page 34: Impact Marketing For Small Contractors. 7 Tips to Impact Marketing #1 – Assess Your Current Marketing Efforts #2 – Assess Your Market Potential #3 – Research](https://reader036.vdocuments.net/reader036/viewer/2022062805/5697c0021a28abf838cc2f13/html5/thumbnails/34.jpg)
Thank You!
Any Questions?
Colby HumphreyDirector, Pinnacle CCID
www.pinnacleccid.com