Download - Implementing an SEO Strategy for Your Liferay Websites

Rivet Logic Corporation © 2014 Building Digital Experiences Since 2006

July 9th, 2014

SEO With Liferay

Presented by: Anusha Wijeyakumar Alaaeldin El -Nattar Practice Director Executive VP Client Services Rivet Logic Rivet Logic

Rivet Logic Corporation © 2014 Building Digital Experiences Since 2006 2

Who We Are


Rivet Logic Overview

•  Award-winning professional services focused on: •  Portals

•  Web Content Management

•  Digital Asset Management

•  Social Intranets/Extranets

•  Platinum Partners for Leading Open Source Software including:


Company Overview

•  Headquartered in Reston, VA

•  Regional Offices in Boston, New York City, Dallas, Los Angeles

•  Near-shore Development Center in Costa Rica

•  Founded in 2005

•  70+ employees and growing


Rivet Logic & Liferay

•  Certified Platinum Partner since 2006

•  Conduct Public Training on East Coast USA and helped write the Liferay 6 Training

•  Contributor (software, documentation, forums, training material)

•  50+ Liferay projects underway or completed and 100s of sites


What Is SEO?


Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results.


SEO Methods

•  Getting indexed

•  Preventing crawling

•  Increasing prominence


What Matters


Controlling Meta Information

Good Meta Descriptions/Keywords drive high quality traffic towards your site


Site Map Protocol

Supporting Site Map Protocol is essential to providing users with useful shortcuts from search

result screens


Friendly URLs

•  Liferay’s default URLs are not good enough

•  Liferay allows for creating custom friendly URLs

http://sensus.com/web/usca/solution?id=advanced-metering-infrastructure-ami

http://sensus.com/web/usca/solution/advanced-metering-infrastructure-ami

VS


SEO Friendly Sliders/Carousels

http://mysite.com/home

Index



Keyword in slide 3



http://mysite.com/home

Index



Content doesn’t match!



http://mysite.com/home?slide=2





…?slide=2

…?slide=1 …?slide=3



AJA

X


Other SEO Considerations


The Sensus Example

Country Country

Division Division

Product Line

Product Line

Product Product Product

Sensus.com


Complex Associations

Division

Product Line

Country

Product


Use Building Blocks

Lorem ipsum this is an article that I’m writing to show random text in this box I also need an image here right.




Division Page Type

Division Overview

Product Lines

Product Line

Navigation


Product Line Page Type

Product Line Overview

Associated Solutions

Products


Product Page Type

Product Overview

Product Documentation

Associated Solutions


De-coupled Authoring/Publishing

ARTICLE Lorem Ipsum this is an article that I’m writing to show random text in this box I alo need an Lorem ipsum this is an article

that I’m writing to show random text in this box I also need an i m a g e x y z x y z x y z x y z

Lorem ipsum this is an article that I’m writing to show random text in this box I also need an image xyz x y z x y z x y z in this box I also need an image

Web Form Authoring


IA through Taxonomy

ARTICLE Lorem ipsum this is an article that I’m writing to show random text in this box I also need an image he

Lorem ipsum this is an article that I’m writing to show random text in this box I also need an image

Lorem ipsum this is an article that I’m writing to show random text in this box I also need an image in this box I also need an i v v f v f v f d v d f v m a g e

US P U B L I S H

AMI Systems

P U B L I S H

P U B L I S H

US

AMI Systems

Water

Country

Product Line

Division


SEO Challenges

•  HTML Titles

•  Breadcrumbs


Solution: Intercept/Modify

•  HTML Titles •  Intercept HTML Title generation code and

replace with dynamic logic

•  Breadcrumbs •  Intercept breadcrumb generation code and

replace with dynamic logic


Summary

•  Every public facing site must worry about SEO

•  Have an SEO strategy and define it during planning/design

•  Liferay can help satisfy almost all SEO requirements


Double-Click to add image

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Questions?


rivetlogic.com

blogs.rivetlogic.com

facebook.com/rivetlogic

youtube.com/rivetlogic

twitter.com/rivetlogic

Learn More…

Download - Implementing an SEO Strategy for Your Liferay Websites

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