Download - Infectious Media Case Study
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MICROSOFTADVERTISINGEXCHANGEDELIVERINGBETTERRESULTS
The Microsoft Advertising Exchange is a premium, scaled RTBmarketplace. The brand safety and performance of our qualityWindows Live & MSN platforms provide the best choice foradvertisers wanting to leverage their data and insights to drivebuying efficiencies in real time.
The Microsoft Advertising Exchange launched in 2011 and is live across ten European markets: UK, France, Germany, Netherlands,Italy, Spain, Belgium, Sweden, Norway and Denmark.
Infectious Media, a specialist in intelligent online display, has been a partner across the Microsoft Advertising Exchange from the
outset. Initially, the activity ran approximately 500,000 impressions per day across the UK. This quickly rose to more than 1.5 million
daily impressions as Infectious Media saw consistently high CTR.
There was no doubt in our minds about the value of the inventory delivered over the Microsoft Advertising Exchange. Clients are
happy to see their brands on these sites and the brand association they gained. We have been able to demonstrate to clients that they
are reaching the premium audience they need. Andy Cocker, co-founder of Infectious Media.
Over the July-September period, Infectious Media ran campaigns on behalf of 12 clients within the telecommunications, media and
finance sectors. Infectious Media found the quality of traffic across the exchange was a key factor in achieving astrong upliftbothin conversions and clicks at scale.
To date, Infectious Media has run campaigns across the Microsoft Advertising Exchange for a wide spectrum of brands, including:
When tested, Microsoft
Advertising Exchange
inventory delivered
significantly above that
of other sources.
300-400%
higher CTRs
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CASESTUDYCAMPAIGNRESULTSMicrosoft Advertising Exchange delivered:
A client operating in the dealsand
discounts market wanted to drive new
customer registrations. In order to reach
new customers it was imperative that
Infectious Media cast a wide inventory
net whilst ensuring the campaign
remained brand safe.
Through the Microsoft Advertising
Exchange Infectious Media was able to
access quality impressionsat scale and
expand their ability to acquire new users.
Overall, 30% of the campaign ran across
the Microsoft Advertising Exchange and
the advertiser experienced a ten-fold
conversion increase accompanied by
a 35% improvement in CTR.
Retargeting in
a premium
environment
achieved a
ten-fold uplift in
conversion rate.
28%oftotalclicks
26%oftotal
impressions
87%oftotal
conversions