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MICROSOFTADVERTISINGEXCHANGEDELIVERINGBETTERRESULTS

The Microsoft Advertising Exchange is a premium, scaled RTBmarketplace. The brand safety and performance of our qualityWindows Live & MSN platforms provide the best choice foradvertisers wanting to leverage their data and insights to drivebuying efficiencies in real time.

The Microsoft Advertising Exchange launched in 2011 and is live across ten European markets: UK, France, Germany, Netherlands,Italy, Spain, Belgium, Sweden, Norway and Denmark.

Infectious Media, a specialist in intelligent online display, has been a partner across the Microsoft Advertising Exchange from the

outset. Initially, the activity ran approximately 500,000 impressions per day across the UK. This quickly rose to more than 1.5 million

daily impressions as Infectious Media saw consistently high CTR.

There was no doubt in our minds about the value of the inventory delivered over the Microsoft Advertising Exchange. Clients are

happy to see their brands on these sites and the brand association they gained. We have been able to demonstrate to clients that they

are reaching the premium audience they need. Andy Cocker, co-founder of Infectious Media.

Over the July-September period, Infectious Media ran campaigns on behalf of 12 clients within the telecommunications, media and

finance sectors. Infectious Media found the quality of traffic across the exchange was a key factor in achieving astrong upliftbothin conversions and clicks at scale.

To date, Infectious Media has run campaigns across the Microsoft Advertising Exchange for a wide spectrum of brands, including:

When tested, Microsoft

Advertising Exchange

inventory delivered

significantly above that

of other sources.

300-400%

higher CTRs

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CASESTUDYCAMPAIGNRESULTSMicrosoft Advertising Exchange delivered:

A client operating in the dealsand

discounts market wanted to drive new

customer registrations. In order to reach

new customers it was imperative that

Infectious Media cast a wide inventory

net whilst ensuring the campaign

remained brand safe.

Through the Microsoft Advertising

Exchange Infectious Media was able to

access quality impressionsat scale and

expand their ability to acquire new users.

Overall, 30% of the campaign ran across

the Microsoft Advertising Exchange and

the advertiser experienced a ten-fold

conversion increase accompanied by

a 35% improvement in CTR.

Retargeting in

a premium

environment

achieved a

ten-fold uplift in

conversion rate.

28%oftotalclicks

26%oftotal

impressions

87%oftotal

conversions