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Matthew BarkerI&I Travel Media
INFLUENCERMARKETING…BUBBLE BURST OR WRONG TOOLS FOR THE WRONG JOB?
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SHILL>
PROMOTER>
SUPPORTER>
ADVOCATE>
AMBASSADOR
>
EVANGELIST
WHAT IS INFLUENCE?
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ROIPOCALYPSE!
X,000 FOLLOWERS!Y,0000 POSTS/TWEETS/MENTIONS!!!Z,000,000,000 “IMPRESSIONS”!!!!
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FAIR CRITICISMS OR…
THE WRONG TOOLS FOR THE WRONG JOB?
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REWIND…
LET’S BE REALISTIC
Get the full picture here:bit.ly/TRAVFUNNEL
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AUDIENCES INTO SALES
USE THE RIGHT TOOLSFOR THE RIGHT JOB
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TRANSPARENCY
‘The audience has a right to know whether or not a material connection exists, and how that connection may or may not have impacted the “influencer’s” opinion and zeal.’ Olivier Blanchard - bit.ly/1HTdrGx
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AND FINALLY…
CUTTING THE ROI KNOT
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MATTHEW BARKERI&I TRAVEL MEDIA
@hitriddle
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