for Using Visual Stories to AttractMore Business Travelers to Your Hotel

Tips for telling your story to business travelers online using visuals.

93%of business travelers have watched an online travel video

60%of business travelers have watched, uploaded orcommented on a travel video

Online videos promptbusiness travelers to book

72%of the time

Business travelers intend on using mobile to view travel videos

58%of the time 60%

of business travelers watch online videos when deciding on accommodations at aparticular destination

66%of business travelers said a online video “in�uenced where I havedecided to travel”

Visual storytelling is taking the travel industry by storm, and it’s not only leisure travelers who are seeking and relying on hotels’ visual stories to inspire and validate their booking decisions.

Like all travelers, business travelers want to enjoy their travel as much as possible. Visual stories are the best way to communicate that your hotel meets their business needs and will make their stay as convenient and enjoyable in and out of the boardroom.

5 T PS

Business travel doesn’t have to be boring. Make your videos and photos interesting and relevant.

Encourage businesstravelers to share theirvisuals of your hotel on social media.

Optimize your website for mobile devices with quick loading and high resolution visuals.

Make your visual story available across the web. Business travelers do shop around for hotels!

www.vfmleonardo.com

© 2013 VFM Leonardo Inc. All rights reserved.

Show instead of tell. Use visuals to convey your message wheneverpossible.

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