23%17%37%
NO COOKIENOTICE OR CONTROLS
20%50+ THIRD-PARTY
COOKIES
36%25-50 THIRD-PARTY
COOKIES
44%0-25 THIRD-PARTY
COOKIES
12%PROMINENT
COOKIE NOTICE AND ROBUST
CONTROLS
51%MINIMAL
COOKIE NOTICE AND CONTROLS
High LowTRACKING
High
Low
CO
MP
LIA
NC
E
UK COMPLIANCE AND TRACKING EDITION
TRUSTe PRIVACY INDEX
TRUSTe Research, August 2012 EU: 44 743 647 0089 | www.truste.co.uk US: 888-878-7830 | www.truste.comLEARN MORE
Tracking Activity and EU Cookie Directive Compliance for Top UK WebsitesCompanies adopting wide range of compliance solutions – continuing to deploy varying levels of tracking.
About the StudyTRUSTe, the leading global provider of data privacy management solutions, conducted an in-depth analysis of the e�orts undertaken by UK websites to address the EU Cookie Directive. The analysis was conducted in July/August 2012 on 231 top consumer sites, including major travel, entertainment, news, consumer electronics, and e-commerce companies. The analysis was conducted using TRUSTe’s Tracker/Cookie Monitoring Service in conjunction with website usability tests.
Figures in bubbles reflect % of websites from sample of 231 with corresponding Compliance/Tracker rating. Colours of bubbles reflect Compliance ratings.
KEY
MEDIUM/HIGH TRACKINGNO COOKIE NOTICE/CONTROLS
17%
50%
33%49%
35%
16% High Compliance
Medium Compliance
Low/No Compliance
Low Tracking
Medium Tracking
High Tracking
N = 84 websites N = 131 websites
3%3% 6%
6%
11%
13% 18%
