23%17%37%

NO COOKIENOTICE OR CONTROLS

20%50+ THIRD-PARTY

COOKIES

36%25-50 THIRD-PARTY

COOKIES

44%0-25 THIRD-PARTY

COOKIES

12%PROMINENT

COOKIE NOTICE AND ROBUST

CONTROLS

51%MINIMAL

COOKIE NOTICE AND CONTROLS

High LowTRACKING

High

Low

CO

MP

LIA

NC

E

UK COMPLIANCE AND TRACKING EDITION

TRUSTe PRIVACY INDEX

TRUSTe Research, August 2012 EU: 44 743 647 0089 | www.truste.co.uk US: 888-878-7830 | www.truste.comLEARN MORE

Tracking Activity and EU Cookie Directive Compliance for Top UK WebsitesCompanies adopting wide range of compliance solutions – continuing to deploy varying levels of tracking.

About the StudyTRUSTe, the leading global provider of data privacy management solutions, conducted an in-depth analysis of the e�orts undertaken by UK websites to address the EU Cookie Directive. The analysis was conducted in July/August 2012 on 231 top consumer sites, including major travel, entertainment, news, consumer electronics, and e-commerce companies. The analysis was conducted using TRUSTe’s Tracker/Cookie Monitoring Service in conjunction with website usability tests.

Figures in bubbles reflect % of websites from sample of 231 with corresponding Compliance/Tracker rating. Colours of bubbles reflect Compliance ratings.

KEY

MEDIUM/HIGH TRACKINGNO COOKIE NOTICE/CONTROLS

17%

50%

33%49%

35%

16% High Compliance

Medium Compliance

Low/No Compliance

Low Tracking

Medium Tracking

High Tracking

N = 84 websites N = 131 websites

3%3% 6%

6%

11%

13% 18%