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Information Behavior of HBCU Information Behavior of HBCU College Students:College Students:
An Exploratory Case StudyAn Exploratory Case Study Alex Gorelik, Anton Bezuglov
Benedict College
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• Essential• Personal• Inadequate
Information LiteracyInformation Literacy
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Wilson’s (1994) Model of information behaviorWilson’s (1994) Model of information behavior
Information user
“Need”Satisfaction or non-satisfaction
Information use Information seeking behavior
Information exchange
Demands on information systems
Demands on other info sources
Other people
Success Failure
Information transfer
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• Explore the elements of the Wilson’s model, focusing ono “Needs”o Information seeking behaviorsoDemands on info systems / other
sources
• Build an exploratory case study of information behavior (at a large HBCU)
Study objectives:Study objectives:
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• Scope: Benedict college students from HASS and STEM (n=43)• Information search task
o Search engine requests intercepted by a server, compiled specifically for the study
• Exit Interview• Recorded observations
Method:Method:
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• Proxy server intercepts all traffic from the machine to the Web• If (1) traffic goes to Google Search
Engine and (2) it contains a keyword, the results of HTTP Get are modified;• The first search result is changed:
For instance Solipsism -> Solarism
ToolsTools
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ToolsTools
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oReasons for preferring a specific resource:o Speed of access (20%)o Reliability / Credibility (17%)o Authoritativeness (17%)o Convenience (15%)oStem different from HASS, Seniors
different from Sophomors / Juniors
FindingsFindings
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FindingsFindings
Major of respondent
Mass Comm /
English
Comp Sci /
Engineer.
Total
Count Col. N % Count Col. N % Count Col. N %
Derived ranks
of sources
Dictionary 11 44.0% 10 55.6% 21 48.8%
EBSCO web
interface4 16.0% 1 5.6% 5 11.6%
Electronic
Dictionary11 44.0% 9 50.0% 20 46.5%
Google search 15 60.0% 16 88.9% 31 72.1%
Total 25 100.0% 18 100.0% 43 100.0%
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FindingsFindings
Classification - Collapsed
Senior Junior/Soph. Total
Count Col. N % Count Col. N % Count Col. N %
Derived ranks of
sources
Dictionary 10 55.6% 11 44.0% 21 48.8%
EBSCO web
interface3 16.7% 2 8.0% 5 11.6%
Electronic
Dictionary10 55.6% 10 40.0% 20 46.5%
Google search 12 66.7% 19 76.0% 31 72.1%
Total 18 100.0% 25 100.0% 43 100.0%
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oBehavior dominated by considerations of o speed of access o clarity o accuracy o convenience / familiarity
Information behaviorInformation behavior
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oDemands on sources: o speedo straightforward presentation of
information
Information behaviorInformation behavior
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o“Success” = ability to quickly match the answer to the question
Information behaviorInformation behavior
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oAbout half of those presented with a “modified” answer failed to detect thato The necessity to critically evaluate and
corroborate is trumped by the considerations of speed, clarity and convenience of access
Information behaviorInformation behavior
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oStudents recognize the need to corroborate the informationo …even if not all of them may decide to
do so
Information behaviorInformation behavior
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oThis study is a “proof of concept”, what’s next?o looking at the gap between the self-
reported level of information literacy and the actual performance on test tasks
o comparing the resulting among HBCUs and mainstream academic institutions
Information behaviorInformation behavior
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Questions, please?Questions, please?
Q?