Innovation vs. Best Practice
Eric Reiss@elreissUX Sofia
Sofia, Bulgaria
What is it?Why bother?Who cares?
Source: Financial Times, 6 October 2010
in·no·va·tionnoun
1 : the introduction of something new2 : a new idea, method, or device
best prac·ticenoun
1 : best way of doing a thing2 : a tested idea, method, or device
Best practices representshort-term solutions.
Innovation buildslong-term success.
If you always do it for the experts,You will never build our industry!
And if you do it for yourself,you’re doing it for the wrong reason!
Three bad reasons to innovate
To differentiate your product/serviceTo be “original”To satisfy your ego
“pushing the envelope” ≠ innovation
“chindogu” ≠ innovation
being “original” ≠ innovation
satisfying your ego ≠ innovation
Rosser Reeves
“Do you want art? Or do you want thef*cking sales curve to go up?”
Experiment
Invention
Invention
Innovation
15 April 1912
to solve a problem!
There is only one reason to innovate…
Law of Innovation #1
If an innovation does not solve a problem, it will create one.
Let’s look at mouthwash...
Law of Innovation #2
Problems do not exist in isolation.Solutions often have unintendedconsequences.
Enfield M1853
• Technological• Social• Political
Gus the cat
People
Processes
Technologies
User Centered Design
Users
Innovate >
User Driven Design
Users
Innovate >
Important note:
Unhappy customers are dangerous
Law of Innovation #3
Invention may be accidental.Innovation is always planned.
Fact:
Innovators often break the established rules.
Law of Innovation #4
Innovators understand the rules.
This is the difference betweeninnovation and idiocy.
Law of Innovation #5
Intuitive solutions do notneed instructions.
Intuition Instruction
Website Driving a car
Low High
Barrier to entry
Incremental Distruptive
Type of innovation
R“My problem is greater than the
effort needed to learn the system”
OIeturn n nvestment
Best practice is not the same astradition or habit.
Highland Park High School Math Club - 1969
Invention
Innovation Lifecycle
Innovation
Best practice
Habit
Innovation
Best practice
Fashion
Old-fashioned
Time
Pro
gres
s
What are the warning signs offad and fashion?
Watch out if...
Your solution is only being used in yourlocal market
Your solution is only being used by a singlebranch or industry
Your solution looks like something you alsodid last week
Do we have a digital revolution?Do we have disruptive innovation?Do we need to start from scratch?
No! We apply old skills in new ways
Law of Innovation #6
Innovation almost always represents the combination oftwo well-known technologies tocreate a new, useful synthesis.
Technology Benefit
Technology Benefit
The UX Maturity Continuum
• Immature• Feature-centric• “This is cool”
• Mature• User-centric• “This is valuable”
A hexagon
Foundation
Foundation
Platform
Qui
ck w
ins
Foundation
Platform
Qui
ck w
ins
• Useful• Affordable• Easy to adopt
• Business critical• Addictive• Intrinsic value
Foundation
Platform
Qui
ck w
ins
• Showcase• Conduit• Social system
• Well-defined market• Multi-channel capability• Cross-channel conversions
Foundation
Platform
Qui
ck w
ins
• Incentives• Rewards• Cross-sales
• Subscriptions• Upgrades• Scalability
6 713
• Scores above 11 generally indicate a good chance of success.
• It is impossible to achieve a perfect score of 18.
• This model seems to work well for both business and entertainment apps
Two observations
“It’s amazing how much we canaccomplish when you don’t carewho gets the credit.”
Harry S. Truman
If we do not demand good design,
we will never receive it.
Don’t just prevent bad things from happening,
you can make wonderful things happen!
благодаря!
You can (usually) find Eric at:The FatDUX Group ApSStrandøre 15DK-2100 CopenhagenDenmark
Office: (+45) 39 29 67 77Mobil: (+45) 20 12 88 44Twitter: @[email protected]
