Innovation, apps and the monetization hexagon, UX Sofia 2014
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DESCRIPTIONEveryone talks about innovation. But what is it? Everyone is developing apps. But will they gain traction in the marketplace? We all want to monetize our creations, but is there a recipe for success? Perhaps there is. Introducing the monetization hexagon - an 18-point evaluation model for predicting the success of an online app or offline service.
Microsoft PowerPoint - Innovation Sofia 2014 print [Compatibility Mode]
Innovation vs. Best Practice
Eric Reiss@elreissUX Sofia
What is it?Why bother?Who cares?
Source: Financial Times, 6 October 2010
1 : the introduction of something new2 : a new idea, method, or device
1 : best way of doing a thing2 : a tested idea, method, or device
Best practices representshort-term solutions.
Innovation buildslong-term success.
If you always do it for the experts,You will never build our industry!
And if you do it for yourself,youre doing it for the wrong reason!
Three bad reasons to innovateTo differentiate your product/serviceTo be originalTo satisfy your ego
pushing the envelope innovation
being original innovation
satisfying your ego innovation
Do you want art? Or do you want thef*cking sales curve to go up?
15 April 1912
to solve a problem!There is only one reason to innovate
Law of Innovation #1
If an innovation does not solve a problem, it will create one.
Lets look at mouthwash...
Law of Innovation #2
Problems do not exist in isolation.Solutions often have unintendedconsequences.
Technological Social Political
Gus the cat
User Centered Design
User Driven Design
Important note:Unhappy customers are dangerous
Law of Innovation #3
Invention may be accidental.Innovation is always planned.
Fact:Innovators often break the established rules.
Law of Innovation #4
Innovators understand the rules.
This is the difference betweeninnovation and idiocy.
Law of Innovation #5
Intuitive solutions do notneed instructions.
Website Driving a car
Barrier to entry
Type of innovation
RMy problem is greater than the
effort needed to learn the system
OIeturn n nvestment
Best practice is not the same astradition or habit.
Highland Park High School Math Club - 1969
What are the warning signs offad and fashion?
Watch out if...Your solution is only being used in yourlocal market
Your solution is only being used by a singlebranch or industry
Your solution looks like something you alsodid last week
Do we have a digital revolution?Do we have disruptive innovation?Do we need to start from scratch?
No! We apply old skills in new ways
Law of Innovation #6
Innovation almost always represents the combination oftwo well-known technologies tocreate a new, useful synthesis.
The UX Maturity Continuum
Immature Feature-centric This is cool
Mature User-centric This is valuable
Useful Affordable Easy to adopt
Business critical Addictive Intrinsic value
Showcase Conduit Social system
Well-defined market Multi-channel capability Cross-channel conversions
Incentives Rewards Cross-sales
Subscriptions Upgrades Scalability
Scores above 11 generally indicate a good chance of success.
It is impossible to achieve a perfect score of 18.
This model seems to work well for both business and entertainment apps
Its amazing how much we canaccomplish when you dont carewho gets the credit.
Harry S. Truman
If we do not demand good design,we will never receive it.
Dont just prevent bad things from happening,you can make wonderful things happen!
You can (usually) find Eric at:The FatDUX Group ApSStrandre 15DK-2100 CopenhagenDenmark
Office: (+45) 39 29 67 77Mobil: (+45) 20 12 88 44Twitter: @email@example.com