Innovation in Digital Healthcare / mHealth Developer Economics 2017Ralf Jahns, Managing Director, Research2Guidance
© HIMSS Europe GmbH2
THE MHEALTH APP DEVELOPER ECONOMICS RESEARCH
PROGRAM FROM R2G
More than 15,000 participants since 2010
Largest research program on digital health
Global reach to 100,000 digital health decisionmakers
Source: research2guidance - mHealth App Developer Economics study 2017 - n = 2,400
R2G‘s mHealth Developer Economics
© HIMSS Europe GmbH3
TODAY: AN APP IS NOT JUST AN APP
Sensors
Track and help to self-manage
Save data Coach and consult
Apps & SDKs
IntegrateAutomate input
• Health plan• EHR• Physician
dashboard
Community
1
4
2
Engaging and beautifulD-Devices
3
5
6
Source: research2guidance - mHealth App Developer Economics study 2017
© HIMSS Europe GmbH4
AGENDA: IMPACT OF DIGITAL HEALTH INNOVATIONS ON
HEALTHCARE: WHAT IS THE CURRENT STATUS
1. STATUS MHEALTH2. IMPACT ON HEALTCARE
1. AI AND COACHING2. THE ROLE OF TRADITIONAL HEALTHCARE3. INNOVATION MANAGEMENT
3. DISCUSSION
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FINALLY THE HEALTHCARE INDUSTRY IS SHOWING INTEREST
IN DIGITAL HEALTH INNOVATION
Google searches globally for the keyword “digital health” (2007-2017)
201720132009 20112007 2015
Users from the health industryUsers from the internet/telco industryN
um
ber
of
sear
ches
in G
oo
gle
Source: research2guidance - mHealth App Developer Economics study 2017
© HIMSS Europe GmbH6
THE MHEALTH MARKET IS BECOMING CROWDED
MHEALTH APPPUBLISHERS
> 80,000
MHEALTH APPS
> 325,000 >3.5 bn
MHEALTH APP DOWNLOADS
Source: research2guidance - mHealth App Developer Economics study 2017
© HIMSS Europe GmbH7
MORE THAN 5BN USD IS INVESTED IN DIGITAL HEALTH START
UPS IN 2016
Source: research2guidance - mHealth App Developer Economics study 2017
© HIMSS Europe GmbH8
BUT ONLY 32% OF DIGITAL HEALTH INNOVATIONS ARE COMING
FROM THE INDUSTRY
Pharma 6%
Healthcare60%
Health insurance 6%
Hospital 5%
Telehealth service 3%
Medical Publishers 1%
Sport/ Fitness company 1%
mHealth appcompany 26%
IT/Tech company 13%
Consultancy/ Market research company 5%
App developer/ Agency 4%
Telecommunications 1%
University 4%
Non-profit organization (NGO) 3%
Education/Training company 3%
Government 1%
Investor 1%Other 6%
Medical device 9%
Traditional
Digital health 28%
Non-health-care
23%
Accelerator/Incubator 2%
Independent practitioner 1%
health-care
32%
Source: research2guidance - mHealth App Developer Economics study 2017
Traditional healthcare: mHealth publishershare: 32%
© HIMSS Europe GmbH9
OUTSIDERS SHOW HOW DIGITAL HEALTH COULD WORK
Fertility app9.6 M Downloads YTD10 Mio users
Diabetes app485,000 M downloads YTD25,000 members in coaching
Source: research2guidance - mHealth App Developer Economics study 2017
© HIMSS Europe GmbH10
MOST OF THE DIGITAL SOLUTIONS FROM TRADITIONAL
HEALTHCARE COMPANIES ARE IN THE LONG TAIL
55%
24%
9%6%
2% 1% 2% 0% 1%
< 5k 5k - 50k 50k - 100k 100k - 250k 250k - 500k 500k - 1M 1M - 5M 5M - 10M > 10M
Number of downloads generated with all mHealth apps last year (2016)
Source: research2guidance - mHealth App Developer Economics study 2017
Pharma: 2% out of 1,081 published apps reached more than100,000 downloads (2016)
Health Insurance: 5% of the entire app portfolios reached morethan 100,000 downloads all time (2015)
© HIMSS Europe GmbH11
AI IS SEEN AS THE MOST DISRUPTIVE TECHNOLOGY IN DIGITAL
HEALTH, BUT…
61%
43%34%
30% 27% 22%18%
8% 5%
Most disruptive technologies to the data health sector within the next five years
Source: research2guidance - mHealth App Developer Economics study 2017
© HIMSS Europe GmbH12
… IT IS STILL A LONG WAY BEFORE IT WILL HAVE A REAL
IMPACT
Example Sugar.IQ• The app only provides insights
into retrospective events • It links user to educational
resources ➢ Supporting behaviour change
Source: research2guidance - mHealth App Developer Economics study 2017
© HIMSS Europe GmbH13
SELF EMPOWERMENT AND COACHING SHOW IMPACT ON COST
REDUCTION AND PATIENT OUTCOMES ALREADY TODAY
Before use After use
6+ months
Consumer app
Glooko
6 months
Livongo’sprogram incl.
coaching
Livongo
Livongo users2
1 month
Consumer appwith coaching
One Drop
One Drop users3
6 months
Consumer app
mySugr
4,0004
Two data uploads within 3+ months
intervals
Self-reported A1c levels ≥ 7.5%
Logged ≥5 days/week for ≥6
months
Participants
Inclusion criterion
Duration
Drop in A1c %
Tool
7,416,98
6
7
88
7
8,1
7,1
8
6,7
2,000(out of 7,250)1
8,9
7,8
3 months
Mobile prescription therapy app
Welldoc
1,036
Prescribed & activated BlueStarapp, used >30 days
-0.43% -1.1% -1.0% -1.0% -1.3%
EXAMPLE DIABETES
Source: research2guidance - mHealth App Developer Economics study 2017
© HIMSS Europe GmbH14
AND HEALTH INSURANCE COMPANIES ARE SEEN AS THE DOOR
KEEPER FOR INNOVATORS
0%
10%
20%
30%
40%
50%
60%
70%
2010 2011 2012 2014 2015 2016 2017
Note: Study was not conducted in 2013.
App stores
PhysisiansHospitals
Pharmacies
Healthcare webpages
Health insurers
Distribution channels with best market potential in the next 5 years
Source: research2guidance - mHealth App Developer Economics study 2017
© HIMSS Europe GmbH15
A NEW APPROACH TO BRING INNOVATION IN HEALTHCARE HAS
EVOLVED, BUT …ACCELERATORS INVESTING IN HEALTHCATRE
341focusing on
Digital Health
0
200
400
2010 2012 2014 2016
0% 10% 20% 30% 40% 50%
Henry (Nestle)
More Disruption Please…
Wayra (Telefonica)
Barclays Accelerator
AT&T Foundry Health
DAL (Novartis)
Techstars
Grant4Apps (Bayer)
Samsung Next
Merck Accelerator
Microsoft Accelerator
Source: research2guidance - mHealth App Developer Economics study 2017
AWARENESS RANKING OF CORPORATE ACCELERATORPROGRAMS IN HEALTHCARE GLOBALLY
…most don‘t attract enough innovators
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THANK YOU
Ralf-Gordon Jahns
Mobile: 0172 616 5655Fix: +49 (0)30 609 89 3366
www.research2guidance.com