Download - INNOVATION IS NOT AN OPTION
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INNOVATIO
N IS NOT AN OPTION
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“It is not the strongest or the most intelligent who will survive but those who can best manage change”
-C. DARWIN
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Your company gives some signs of weakness.
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Your revenues decrease slightly and consistently.
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You constantly struggle to deliver the
last features of your
product.
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But sadly, you are too late for your
customers.
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Your product, even with new features, does not stand out in competition with your competitors.
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The competition with other companies is fierce.
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The battle moves on to pricing….
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… and it has a direct impact on your margin.
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Your best efforts are not rewarded and it generates frustration.
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All of your shareholders are unhappy and let you
know it.
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Don’t worry though, we know exactly what you are suffering from.
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The diagnosis? A
lack of innovation.
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The good news (?!): you are not the only one dealing with this.
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The bad news: it can kill you if you don’t act.
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Let’s take some time to understand where this epidemic comes from.
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If you had to select only
three events in history that
have significantly change the world, what
would they be?
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I assume that the first one would be the invention of the writing.
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Writing has allowed knowledge to survive even through death, and be transmitted to the next generation.
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And thus, it has enabled man to rule animals and the world.
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I assume that the second one would be the invention of printing.
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Printing has allowed knowledge to be spread among millions of people.
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And as more people learn new things, innovations replace stagnation.
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Let’s recap the process that occurred with the first two major events.
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It has always started with major progress in information.
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The progress regarding
information improves the
sharing of that
knowledge.
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And more knowledge
shared increases
the number and level of innovation.
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Having this in mind, you will understand the impact of the third event on our world.
(No, the third event is not the nuclear bomb…)
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The third event that has changed significantly in our world is the internet.
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With the internet, everyone can access more and more information : we have reached the Age of Information.
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Now, innovation occurs every day and everywhere.
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It’s no surprise that the number of competitors in your company has increased.
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No surprise either is that they are more and more skilled.
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The world is changing fast and constantly.
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It is not only about product innovation. Truly, all domains are concerned.
Sales
Organization Marketing IS/IT
Operations R&D
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The world you were
living in two years ago is
now completely different.
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You must be able to adapt to your
company and to these continuous
changes.
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Innovation should be part of the DNA of your company: it
is no longer an option.
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Understanding that
innovation is no longer an
option is actually the easy part of
the story.
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Don’t miss the next episode of the “Tribute to Innovation Trilogy”
“INNOVATION IS
QUITE IMPOSSIBLE FOR OLD COMPANIES”
Expected end of May 2015.
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Thank you !!!
Follow me on twitter : @SebastienJuras
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Credit : photos – 123rf.com except 1 & 38